Gravyty

Marketing

• Develop and lead the end-to-end customer marketing strategy tied to adoption, retention, expansion, advocacy, and customer satisfaction goals.
• Build customer journey and lifecycle programs across onboarding, adoption, renewals, migrations, product launches, expansion opportunities, and key moments in the customer experience.
• Segment customer communications by audience, product, lifecycle stage, use case, institution type, and customer maturity to ensure messages are relevant and actionable.
• Own and manage the customer communications calendar in close partnership with Product, Customer Success, Sales, and Marketing.
• Create customer-facing content including case studies, testimonials, customer stories, product guides, blogs, newsletters, webinars, educational materials, and adoption resources.
• Lead customer education programs, workshops, webinars, and enablement campaigns that help customers get more value from Gravyty solutions.
• Partner with Customer Success and Sales to identify customer health signals, expansion opportunities, renewal needs, and advocacy moments.
• Design and scale customer advocacy programs including references, reviews, speaking opportunities, peer connections, champion networks, and customer storytelling.
• Partner with event marketing to create meaningful customer engagement, education, and advocacy opportunities at conferences, trade shows, customer events, and industry gatherings.
• Run Voice of Customer programs, Customer Advisory Boards, surveys, interviews, and feedback loops that surface actionable insights for Product, Marketing, Sales, and Customer Success.
• Translate customer insights into recommendations that inform product roadmap, positioning, messaging, enablement, and go-to-market strategy.
• Track, analyze, and report on customer marketing performance, including engagement, adoption, advocacy, retention influence, expansion influence, customer satisfaction, and content effectiveness.
• Use AI-powered tools to improve customer segmentation, campaign development, content creation, personalization, insight generation, and program efficiency.

Senior Manager, Customer Marketing – Advocacy