Senior Manager, Customer Marketing – Advocacy

Gravyty

Senior Manager overseeing comprehensive customer marketing programs at Gravyty. Focus on enhancing customer experiences and driving advocacy while ensuring measurable outcomes and partnerships across departments.

Posted 7/5/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $81,000 - $121,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and lead the end-to-end customer marketing strategy tied to adoption, retention, expansion, advocacy, and customer satisfaction goals.
Build customer journey and lifecycle programs across onboarding, adoption, renewals, migrations, product launches, expansion opportunities, and key moments in the customer experience.
Segment customer communications by audience, product, lifecycle stage, use case, institution type, and customer maturity to ensure messages are relevant and actionable.
Own and manage the customer communications calendar in close partnership with Product, Customer Success, Sales, and Marketing.
Create customer-facing content including case studies, testimonials, customer stories, product guides, blogs, newsletters, webinars, educational materials, and adoption resources.
Lead customer education programs, workshops, webinars, and enablement campaigns that help customers get more value from Gravyty solutions.
Partner with Customer Success and Sales to identify customer health signals, expansion opportunities, renewal needs, and advocacy moments.
Design and scale customer advocacy programs including references, reviews, speaking opportunities, peer connections, champion networks, and customer storytelling.
Partner with event marketing to create meaningful customer engagement, education, and advocacy opportunities at conferences, trade shows, customer events, and industry gatherings.
Run Voice of Customer programs, Customer Advisory Boards, surveys, interviews, and feedback loops that surface actionable insights for Product, Marketing, Sales, and Customer Success.
Translate customer insights into recommendations that inform product roadmap, positioning, messaging, enablement, and go-to-market strategy.
Track, analyze, and report on customer marketing performance, including engagement, adoption, advocacy, retention influence, expansion influence, customer satisfaction, and content effectiveness.
Use AI-powered tools to improve customer segmentation, campaign development, content creation, personalization, insight generation, and program efficiency.

Requirements

What you’ll need

BA in Marketing, Communications, Business, or equivalent experience.
4–8 years of experience in customer marketing, lifecycle marketing, product marketing, customer success, or related B2B SaaS roles.
Experience building customer marketing programs that support adoption, retention, expansion, advocacy, and customer engagement.
Strong writing, storytelling, editing, and messaging skills, with the ability to turn customer outcomes into compelling narratives.
Experience producing customer stories, webinars, lifecycle campaigns, newsletters, educational content, and advocacy programs.
Comfort working with customer data, campaign performance, engagement metrics, and customer health indicators to guide strategy and optimize programs.
Strong project management skills with the ability to manage multiple programs, stakeholders, deadlines, and dependencies.
Collaborative, curious, and customer-obsessed, with comfort working across Product, Customer Success, Sales, Marketing, and Events.
Familiarity with marketing automation, CRM, webinar, community, customer engagement, review, and AI-powered marketing tools.
Deep knowledge of higher education, advancement, enrollment, student success, alumni engagement, fundraising, or education technology strongly preferred.

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Gravyty Website LinkedIn All Job Openings 51 - 200 employees 📚 Education 🤝 Non-profit 🤖 Artificial Intelligence Education
Non-profit
Artificial Intelligence Gravyty is an AI-powered SaaS platform that helps colleges, universities, K-12 schools and nonprofits personalize outreach, automate student support, and scale alumni engagement and fundraising. It provides virtual assistants (chat and voice), live assistants, SMS/WhatsApp messaging, telephony, email automation, personalized video, and integrations with CRM, SIS and LMS systems, plus analytics and no-code workflow tools to improve enrollment, retention and donor pipeline outcomes. Senior Manager, Customer Marketing – Advocacy Job not on LinkedIn 🔥 56 minutes ago 🇺🇸 United States – Remote 💵 $81k - $121k / year ⏰ Full Time 🟠 Senior 🎡 Marketing Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Develop and lead the end-to-end customer marketing strategy tied to adoption, retention, expansion, advocacy, and customer satisfaction goals.
Build customer journey and lifecycle programs across onboarding, adoption, renewals, migrations, product launches, expansion opportunities, and key moments in the customer experience.
Segment customer communications by audience, product, lifecycle stage, use case, institution type, and customer maturity to ensure messages are relevant and actionable.
Own and manage the customer communications calendar in close partnership with Product, Customer Success, Sales, and Marketing.
Create customer-facing content including case studies, testimonials, customer stories, product guides, blogs, newsletters, webinars, educational materials, and adoption resources.
Lead customer education programs, workshops, webinars, and enablement campaigns that help customers get more value from Gravyty solutions.
Partner with Customer Success and Sales to identify customer health signals, expansion opportunities, renewal needs, and advocacy moments.
Design and scale customer advocacy programs including references, reviews, speaking opportunities, peer connections, champion networks, and customer storytelling.
Partner with event marketing to create meaningful customer engagement, education, and advocacy opportunities at conferences, trade shows, customer events, and industry gatherings.
Run Voice of Customer programs, Customer Advisory Boards, surveys, interviews, and feedback loops that surface actionable insights for Product, Marketing, Sales, and Customer Success.
Translate customer insights into recommendations that inform product roadmap, positioning, messaging, enablement, and go-to-market strategy.
Track, analyze, and report on customer marketing performance, including engagement, adoption, advocacy, retention influence, expansion influence, customer satisfaction, and content effectiveness.
Use AI-powered tools to improve customer segmentation, campaign development, content creation, personalization, insight generation, and program efficiency. 🎯 Requirements
BA in Marketing, Communications, Business, or equivalent experience.
4–8 years of experience in customer marketing, lifecycle marketing, product marketing, customer success, or related B2B SaaS roles.
Experience building customer marketing programs that support adoption, retention, expansion, advocacy, and customer engagement.
Strong writing, storytelling, editing, and messaging skills, with the ability to turn customer outcomes into compelling narratives.
Experience producing customer stories, webinars, lifecycle campaigns, newsletters, educational content, and advocacy programs.
Comfort working with customer data, campaign performance, engagement metrics, and customer health indicators to guide strategy and optimize programs.
Strong project management skills with the ability to manage multiple programs, stakeholders, deadlines, and dependencies.
Collaborative, curious, and customer-obsessed, with comfort working across Product, Customer Success, Sales, Marketing, and Events.
Familiarity with marketing automation, CRM, webinar, community, customer engagement, review, and AI-powered marketing tools.
Deep knowledge of higher education, advancement, enrollment, student success, alumni engagement, fundraising, or education technology strongly preferred. Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Senior Shopper Marketing Specialist 🕒 Yesterday OLIPOP PBC 51 - 200 🧘 Wellness 👥 B2C 🛍️ eCommerce Website LinkedIn All Job Openings Sr. Shopper Marketing Specialist elevating OLIPOP's brand across omnichannel retail. Collaborating with marketing and sales teams to drive shopper engagement and loyalty initiatives. 🇺🇸 United States – Remote 💵 $90k - $110k / year ⏰ Full Time 🟠 Senior 🎡 Marketing Assistant Manager – Marketing 🕒 Yesterday FE International, Inc. 51 - 200 💸 Finance 💳 Fintech 🏢 Enterprise Website LinkedIn All Job Openings Assistant Manager - Marketing at FE International driving lead generation and marketing strategy. Overseeing cold outreach, content development, and performance analysis for business growth. 🇺🇸 United States – Remote ⏰ Full Time 🟡 Mid-level 🟠 Senior 🎡 Marketing Marketing Engineer 🕒 2 days ago ZeroTier, Inc. 11 - 50 📡 Telecommunications 🏢 Enterprise Website LinkedIn All Job Openings Marketing Engineer managing website lifecycle and engineering dynamic content for ZeroTier. Collaborating on design fidelity and performance with cross-functional teams for high-quality outputs. 🇺🇸 United States – Remote ⏰ Full Time 🟡 Mid-level 🟠 Senior 🎡 Marketing Senior Marketing Lead, B2B 🕒 2 days ago Branch 501 - 1000 💸 Finance 👥 B2C Website LinkedIn All Job Openings Branch is seeking an experienced B2B marketer to own strategy and execution for our independent-agency channel. This role involves building trust and architecting marketing programs within the insurance sector. 🇺🇸 United States – Remote 💵 $119k - $170k / year ⏰ Full Time 🟠 Senior 🎡 Marketing 🦅 H1B Visa Sponsor Field Marketing Lead 🕒 2 days ago Nutrabolt 201 - 500 👥 B2C 🧘 Wellness 🛒 Retail Website LinkedIn All Job Openings Field Marketing Lead representing Nutrabolt through sampling activations and community engagement. Driving brand growth by interacting with consumers and providing sales support at local events. 🇺🇸 United States – Remote 💰 $863M Secondary Market - Nutrabolt on 2022-12 ⏰ Full Time 🟠 Senior 🎡 Marketing 🗣️🇪🇸 Spanish Required View More Marketing Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Find jobs using your resume Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs

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Hard Skills & Tools

Customer Journey MappingCampaign DevelopmentCustomer SegmentationWebinar ProductionCustomer Advocacy ProgramsEngagement MetricsStorytellingEditingMessagingB2B SaaS Experience

Soft Skills

CollaborationCuriosityCustomer-Obsessed