Graphwise

Marketing Automation Manager – m/f/d

Graphwise

part-time

Posted on:

Location Type: Hybrid

Location: Sofia • Bulgaria

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Job Level

Junior

About the role

  • Manage the marketing automation platforms and fully leverage their capabilities
  • Responsible for creating, testing, and analyzing workflows, setting up and executing lead scoring and engagement programs, and identifying tactics for improvement
  • Own the marketing data, including database hygiene and segmentation, to maximize new client identification and renewals for existing clients using HubSpot, Zoominfo, or an equivalent marketing automation system
  • Your role directly contributes to the company's pipeline growth and client retention through data-driven marketing efforts
  • Build, grow, and maintain our leads base
  • Develop and manage lead scoring mechanisms
  • Develop and manage workflows for conversion, enrichment, qualifying, and managing leads, companies, deals, and customers
  • Act as the first contact point to support the marketing team in all marketing automation matters
  • Support other departments connected to the marketing automation platform, such as sales, product, and others
  • Analyze automation and email campaign performance metrics to inform data-driven decisions and maximize campaign ROI
  • Stay informed about industry trends and emerging platforms to drive innovation in marketing automation strategies

Requirements

  • Administration-level skills in CRM and automation tools such as HubSpot, Zoominfo, and other marketing automation platforms
  • Understanding of CAN-SPAM laws, GDPR, content creation, list management and targeting, and automation of sequences and workflows
  • Excellent understanding of B2B marketing best practices in managing global campaigns, workflows, lead nurturing, and segmentation
  • Strong understanding of how to use email, webinars, websites, and social media (and other content sources) within an integrated demand generation approach
  • Familiarity with analytics tools like Google Analytics (GA4), HubSpot Analytics, or other BI tools for data visualization
  • Familiarity with AI-driven marketing tools for predictive analysis and enhanced personalization
  • Strong cross-functional collaboration skills and ability to work effectively and efficiently in a fast-paced environment
  • A proactive and creative approach to overcoming challenges in lead generation, database management, and campaign execution
  • Analytical mindset with a proactive approach to solving challenges and driving results
Benefits
  • A friendly and professional international team and working environment in a rapidly-expanding tech and AI company
  • Exposure to the newest technologies in AI and knowledge graphs space
  • A workplace in an organization that is committed to sustainability and responsible business practices
  • An international workspace where more than 65% of colleagues come from across the globe. English is the main working language at the company
  • Flexible working hours and benefits that reflect our belief that a healthy work-life balance is a key driver of efficiency
  • Career development path, through: paid internal & external trainings on an individual and team level; hands-on experience and many more
  • free tea, coffee, fruit, and snacks
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing automationlead scoringdatabase managementworkflow managementcampaign analysisB2B marketingsegmentationcontent creationdata visualizationpredictive analysis
Soft Skills
cross-functional collaborationproactive problem solvingcreativityanalytical mindsetcommunicationadaptabilitytime managementteam supportstrategic thinkinginnovation