Grapefruit Health

Marketing

• Write and distribute a weekly student newsletter to keep our community informed and engaged
• Build and nurture relationships with clinical programs, nursing schools, and allied health programs
• Coordinate and send branded swag to students and program partners
• Launch and manage a student ambassador program, recruiting and supporting brand advocates across schools
• Identify and secure speaking opportunities for our CEO at clinical education conferences
• Recruit 2k students per month to join our network
• Own all social media channels for company and CEO — content creation, scheduling, engagement, and growth
• Plan and execute email marketing campaigns targeting students, clinical educators, and client prospects
• Run LinkedIn campaigns to drive awareness and generate leads
• Develop and execute our conference strategy, including pre-conference outreach and meeting scheduling
• Own and maintain our website, keeping content fresh and ensuring a strong user experience
• Optimize our search presence (SEO/SEM) to drive organic traffic and inbound interest
• Own the design of all company assets — social graphics, email templates, decks, one-pagers, and more
• Help project manage our information security and compliance work (Vanta/SOC 2), keeping workstreams on track
• Organize team building events and internal team engagement
• Assist with other operational and administrative tasks as the business evolves

Student Engagement, Marketing Manager

Vice President

• Manage direct reports and maintain the hiring process for any internal (non-student) team members
• Scale processes for reviewing clinical student applicants for potential employment
• Hire clinical students based on the needs of current and future outreach programs. This can be hundreds at a time.
• Guide students through the onboarding process, which entails multiple platforms. Find ways to automate this
• Management of the clinical education Learning Management System (LMS), which includes building, maintaining, selecting, scaling, and recording educational materials
• Scale and maintain communication with students for any updates and changes to the programs they are performing within
• Perform all compensation functions for all students including audits and payroll
• Ensure our proprietary technologies are clinically relevant and safe
• For our new Clinical Communication Training application, design new modules and join meetings with academic leadership from clinical programs
• Be our thought leader on how this training can contribute towards students receiving school credit hours for completion of modules
• Identify and implement improvements for our current care gap closure services, including workflows and call scripts
• Identify new care gap closure opportunities with new and existing clients
• Review documentation for errors. Develop and scale plans to mitigate errors and improve the workforce’s documentation
• Own the quality assurance process by managing individuals who perform the reviews and completing reviews yourself.
• Assist in the development and ongoing optimization of new automated review tools.
• Maintain and optimize student performance dashboards
• Sustain a consistent process for coaching and addressing performance issues
• Manage the internal ticketing system to manage any issues experienced on the Grove, our internal software for performing Care Gap Closure
• Ensure students are compliant with data security standards (HITRUST, SOC2, and HIPAA)
• Manage access control for internal systems for students
• Maintain Mobile Device Management (MDM) platform to ensure settings meet the standards for HITRUST, SOC2, and HIPAA
• Participate in the survey process of HITRUST, SOC2, and HIPAA
• Work within Vanta to maintain relevant system compliance
• Be a voice on social media, representing yourself as an expert
• Work with marketing team to find speaking engagements at conferences, with a focus on themes like clinical education, quality, and more.
• Everyone sells here. You will be asked to join sales call and marketing meetings as needed.

Student Engagement, Marketing Manager

VP/SVP of Clinical Services