Senior Product Marketing Manager
SchoolAI
Senior Product Marketing Manager
Grafana Labs
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $178,000 - $214,204 per year
Job Level
Senior
Tech Stack
CloudGrafanaOpen Source
About the role
- Define the go-to-market strategy, ensuring that users, buyers, partners, and sellers understand the value of Grafana Labs and its offerings
- Actively partner with Product Managers to define product value, messaging, and go-to-market strategy, from competitive positioning to sales enablement collateral.
- Partner with product management, engineering and various go-to-market functions to create materials that help customers evaluate and adopt our products: reference architectures, implementation guides, detailed product information.
- Own and manage the launch of new products/features relevant to target buyers
- Conduct internal and customer research to understand pain points, competition and opportunities
- Enable go-to-market and sales teams to address customer requirements: clearly define the capabilities of our products and the value they provide, deliver training and enablement, ensure customer facing teams are able to effectively engage with customers, partners, and prospects.
- Own customer lifecycle campaigns (competitive positioning, retention, upsell/cross-sell) to strategically shape marketing programs and drive growth across the entire customer journey.
Requirements
- 6+ years of relevant experience (product marketing, solutions marketing, product management)
- Experience with marketing and selling to a technical audience
- A passion for open source, cloud native, and infrastructure technologies
- Proven ability to take on complex projects and efficiently drive them from start to finish
- Ability to clearly articulate the value of technical products to customers and sellers alike
- Experience leading product or feature launches autonomously as well as part of a team
- Comfort working with a variety of internal and external stakeholders in complicated processes
- Strong product and technical curiosity that translate to clear packaging, positioning, and messaging
- Demonstrated quantitative analytical skills for analyzing campaign performance, evaluating lifecycle metrics, and making data-driven recommendations.
- Exceptional writing and communication skills
- A high “say-do” ratio in executing and delivering impact.
Benefits
- 100% Remote, Global Culture
- Scaling Organization
- Transparent Communication
- Innovation-Driven
- Open Source Roots
- Empowered Teams
- Career Growth Pathways
- Approachable Leadership
- Passionate People
- In-Person onboarding
- Balance is Key - 30 days annual leave per annum.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingsolutions marketingproduct managementcampaign performance analysislifecycle metrics evaluationdata-driven recommendationscompetitive positioningsales enablementcustomer lifecycle campaignstechnical product messaging
Soft skills
communication skillswriting skillsproject managementstakeholder engagementanalytical skillsteam collaborationcustomer engagementstrategic thinkingproblem-solvingcuriosity
