Financial Planning and Analysis

• Manage the order-to-cash lifecycle, overseeing automated invoicing, reviewing specialized invoicing, and managing AR, the collections process, and DSO.
• Lead the full month-end and year-end close, including journal entries, accruals, GL and balance sheet reconciliations with supporting schedules, and audit-ready documentation.
• Maintain the general ledger and ensure accurate transaction classification and coding.
• Prepare and analyze monthly P&Ls by department, flagging variances and trends for Finance leadership.
• Manage our offshore accounting team with the goal of transitioning all accounting operations in-house, owning the handoff end-to-end.
• Partner with Finance leadership on forecasting, budgeting, financial reporting, and ad hoc analysis.
• Build and implement AI-driven automation to reduce manual work and improve accuracy as the business scales.
• Own accounts payable and vendor bill pay in Ramp, leveraging its native AI to keep expenses coded to the right department and reconciled on time.
• Partner with Finance leadership to design and document accounting policies, internal controls, and procedures, keeping records audit-ready and GAAP-compliant.

Senior Accountant, Finance

Performance Marketing

• Serve as the primary contact for 10-15 accounts, maintaining 2 to 3 weekly touchpoints via email, Slack, and video calls.
• Build and execute SEO and GEO strategies by enabling LLM crawling, creating content pages for LLM indexing, and implementing technical site optimizations such as schema and structured data.
• Analyze performance using Google Analytics, Google Search Console, Ahrefs, and emerging AI and GEO tracking platforms to be rolled out across all clients.
• Clearly demonstrate ROI for clients, for example, showing monthly spend can generate measurable revenue.
• Project manage cross-functional deliverables across Content, Technical SEO, and Analytics to ensure seamless execution.
• Field and resolve client issues while maintaining trust and delivering a premium customer experience.
• Onboard new clients into SEO and GEO services with a streamlined, high-touch process.
• Identify opportunities for upsells in GEO and AI-powered services, working with sales and leadership to expand accounts.
• Stay on the cutting edge of SEO, GEO, and AI and LLM industry trends, and translate complex updates into actionable client communication.
• Mentor other Campaign Managers and serve as an escalation point for high-stakes accounts.
• Partner with leadership on department-wide initiatives including analytics platform adoption, GEO execution scaling, and training programs.

Campaign Manager, SEO

• Independently manage paid social campaigns, optimizing ad placements, targeting, and creative to meet client goals.
• Handle client servicing by effectively engaging with mid-level stakeholders to discuss ad performance, audience targeting adjustments, and creative testing.
• Identify and escalate critical performance issues, ad disapprovals, and client concerns with a clear resolution plan.
• Manage 8-10 accounts at full bandwidth or $40,000 in Monthly Recurring Revenue (MRR).
• Proficient in setting up and managing campaigns on Meta, TikTok, and LinkedIn Ads with a focus on platform best practices.
• Developing understanding of Multi-Touch Attribution for social platforms, able to support campaign analysis and attribution reporting for clients.
• Stay updated on paid social trends and best practices, proactively adjusting campaigns to align with platform updates and audience behavior.
• Develops creative strategies for social ads, engaging in testing to improve creative performance.
• Conduct A/B testing, audience segmentation, and creative adjustments to improve engagement and ROI.
• Present data-driven insights to clients, offering recommendations to enhance paid social engagement.
• Analyze client business models and align paid social strategies with revenue and engagement objectives.
• Contribute to internal training efforts, mentoring junior team members on campaign execution best practices.
• Execute operational workflows to improve campaign efficiency and effectiveness.

Campaign Manager, Paid Social

Growth Marketing

• Own the growth funnel from acquisition to retention, across a portfolio of health & wellness DTC brands
• Plan, execute, and optimize paid social (Meta, TikTok) and paid search (Google) campaigns across all 5 brands
• Own lifecycle marketing strategy and execution (Klaviyo or equivalent), including flows, segmentation, and campaign calendars
• Identify and test new acquisition channels, conversion levers, and retention tactics across the portfolio
• Build dashboards and weekly performance reports; translate data into actionable insights for leadership
• Manage and allocate media budgets efficiently across brands, optimizing toward ROAS and CAC goals

GR0

Senior Accountant, Finance

Campaign Manager, SEO

Campaign Manager, Paid Social

Head of Digital Growth