Performance Marketing

• Manage, optimize, and scale Google Ads campaigns across multiple ad types, including search, display, discovery, PMax, and YouTube. Develop and implement advanced strategies to meet goals like ROAS, CPA, and CAC. Regularly run optimizations and set up experiments to ensure account growth and improved client performance.
• Manage up to 14 accounts with a total MRR of $50,000 or a managed spend of $400,000+. Demonstrate advanced optimizations that lead to significant client performance improvements and budget increases.
• Lead client calls and provide in-depth explanations of account performance, trends, and strategic recommendations. Maintain positive client relationships for over six months, establishing trust and successfully upselling clients into additional services and channels.
• Collaborate with creative teams to deliver strategies and ad copy that align with client goals, advising clients on the best use of creative assets (text, static, video). Take an active role in training and mentoring junior employees, helping them develop skills in account management, client communication, and optimization techniques.
• Stay updated on industry trends, bringing new knowledge to the department and contributing to team growth. Provide insights on other marketing channels, including SEM, SEO, and email marketing, and assist in upselling clients on these services.
• Use internal project management tools like Monday to organize workflows, track campaign performance, and meet client deadlines. Contribute to internal communications by answering team questions and supporting departmental improvements.

GR0

Senior Campaign Manager, Paid Search