Director, Paid Search

Director of SEO & AI Search at GR0, a growing digital marketing agency. Leading a team to innovate in search and drive results for D2C brands.

Posted 7/1/2026full-timeRemote • California • 🇺🇸 United StatesLead💰 $130,000 - $140,000 per yearWebsite

Key responsibilities & impact

Own client outcomes. You're the senior voice across the team's portfolio, leading strategic discussions, overseeing complex campaigns and budgets for exceptional ROI, and stepping in directly on high-value accounts and escalations.
Drive the strategy. Develop tailored paid search programs, optimize relentlessly across platforms, and bring new tools, trends, and ideas to the table before the market catches on.
Grow the business. Lead pitches as the subject-matter expert, deliver audits for prospects, hunt for upsells inside existing accounts, and negotiate contracts that work for the client and the agency.
Build the team. Run weekly 1:1s that actually coach, lead performance and career conversations, own hiring and onboarding, and surface retention risks early.
Own the numbers. Manage your department P&L (revenue, headcount, tooling, margin), review it monthly with Finance, and know exactly which accounts are profitable and which aren't.
Raise the bar operationally. Maintain SOPs and QA, plan capacity ahead of crunch, and bring data and recommendations (not just updates) to the leadership table.

What you’ll need

5+ years of hands-on SEO experience, including 2+ years managing people, with agency experience that's non-negotiable.
Deep SEM expertise across Google Ads and Microsoft Ads, with advanced, data-driven optimization chops.
A track record of client retention, revenue growth, and escalation recovery.
Financial acumen: you've managed a team P&L and influenced profitability.
Proven leadership of high-performing teams, including remote or offshore contributors.
Experience with D2C brands and performance-driven marketing.
An entrepreneurial streak: you've launched new initiatives inside a structured org.

Comp & perks

Health and Family Benefits - GR0 offers comprehensive medical, dental, and vision coverage options for GR0ers and their families.
Wi-Fi Reimbursement - All employees receive a monthly reimbursement to help cover internet expenses while working.
Unlimited PTO - We know that rest is vital to your well-being and career success, so we give you the flexibility and trust to take it when you need it.
Paid Holidays - Take time to celebrate and rejuvenate with 13 fully paid holidays throughout the year.
Community Impact - GR0 is committed to supporting the communities where we work and live by partnering with local charitable organizations to give back in various ways.

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Hard Skills & Tools

SEOSEMGoogle AdsMicrosoft AdsData-Driven OptimizationPerformance MarketingCampaign ManagementBudget OversightContract NegotiationClient Audits

Soft Skills

CoachingPerformance ManagementStrategic ThinkingCommunicationEntrepreneurial Mindset