Grüns

Fractional SEO, GEO Lead – Contract

Grüns

contract

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

About the role

  • Identify and resolve technical and structural SEO issues that limit scalable ranking growth
  • Implement structured data and technical enhancements to improve search visibility and performance
  • Develop and maintain a keyword strategy focused on high-intent, revenue-driving queries
  • Create, optimize, and publish content that ranks, converts, and supports organic acquisition
  • Use performance data to continuously refine strategy and prioritize the highest-impact opportunities
  • Increase Grüns’ visibility across LLM responses, AI overviews, and AI-powered discovery experiences
  • Structure product and site content for optimal AI readability, citation, and retrieval
  • Design and execute a backlink strategy that drives meaningful authority and ranking gains
  • Track SEO and GEO performance, including traffic, conversions, AI visibility, and weekly reporting

Requirements

  • 5+ years driving SEO outcomes for Shopify brands
  • Proven experience owning and scaling SEO as a primary growth channel
  • Comfortable working across technical SEO, content, and link acquisition without relying heavily on outside teams
  • Understands how organic search connects directly to revenue, conversion, and acquisition, not just traffic
  • Experience optimizing content and site structure for AI-powered search and discovery
  • Highly data-driven, outcome-oriented, and able to clearly communicate performance and priorities
  • Can operate independently while collaborating effectively with Growth, Ecommerce, and Brand team
Benefits
  • Generous PTO
  • Free Grüns subscriptions
  • Strong benefits coverage for you and your family
  • Perks centered around health and well-being
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SEOstructured datakeyword strategycontent optimizationbacklink strategyAI-powered searchtechnical SEOdata analysistraffic conversionsite structure optimization
Soft Skills
data-drivenoutcome-orientedcommunicationindependent operationcollaboration