Senior Manager, Loyalty & Subscriber Experience
Grüns
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $130,000 - $150,000 per year
Job Level
About the role
- Own loyalty strategy across Grüns and our family of brands with a holistic, centralized approach
- Design and launch a loyalty program that improves repeat rate, cross-sell, and LTV without cannibalizing email or SMS
- Define how loyalty and subscription work together as a unified customer value proposition
- Build and maintain a loyalty testing roadmap (earn rules, rewards, tiers, perks, exclusives)
- Analyze loyalty member behavior and share insights with Retention, Brand, and CX teams
- Own loyalty-specific promotions and member experiences
- Establish clear rules and documentation for how loyalty is used across channels
- Serve as the internal expert on loyalty strategy and performance
Requirements
- 5-8+ years of experience in retention, lifecycle, CRM, or loyalty roles
- Launched or owned a loyalty program in DTC, CPG, or subscription businesses
- Built differentiated loyalty, membership, or subscriber benefits that go beyond standard points and discounts
- Comfortable working cross-functionally with Product, CX, Brand, and Ecomm
- Familiar with loyalty platforms (e.g., LoyaltyLion, Yotpo, Smile.io)
- Strong analytical mindset around repeat rate, cohorts, LTV, and incrementality
- Values testing, documentation, and scalable processes.
Benefits
- Competitive total compensation package
- Health insurance
- Generous PTO
- Free Grüns subscriptions
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
loyalty strategyloyalty program designcustomer value propositionloyalty testing roadmapbehavior analysispromotions managementdocumentationanalytical mindsetcohort analysisincrementality
Soft skills
cross-functional collaborationstrategic thinkingcommunicationproblem-solvingleadership