GovWell Technologies

Senior Field Marketing Manager

GovWell Technologies

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $130,000 - $145,000 per year

Job Level

Senior

About the role

  • Own conference and field marketing strategy, including event selection, goal-setting, speaking opportunities, and budget allocation tied to pipeline and ROI.
  • Lead end-to-end execution across conferences and events, managing vendors, booth logistics, travel coordination, staffing plans, merchandise, inventory, and on-site support.
  • Build and enforce disciplined playbooks for pre-event planning, lead capture, CRM tracking, marketing follow-up, and sales handoff to maximize lead conversion.
  • Launch and scale hosted side events and activations tied to strategic priorities.
  • Analyze performance data to continuously refine event mix, improve conversion rates, and increase pipeline generated per event.
  • Partner closely with Business Development team and leadership to ensure field efforts align tightly with revenue priorities.
  • Represent GovWell at regional and national events, ensuring we show up polished and prepared for prospects and customers.

Requirements

  • 3+ years of experience in field marketing, event marketing, or demand generation with direct ownership of conference strategy and execution.
  • Proven ability to generate pipeline in a B2B sales environment with an in-person, go-to-market motion.
  • Strong operator who can manage high event volume and many moving pieces without sacrificing quality.
  • Revenue-minded and ROI-driven, focused on pipeline and conversion efficiency.
  • Data-driven and comfortable using Salesforce and marketing systems for tracking and attribution.
  • Clear and direct communicator who drives cross-functional alignment and partners well with other business units.
  • Comfortable traveling regularly and representing GovWell professionally with public sector prospects.
  • Able to oscillate between strategy and execution, with no task too small to take on.
  • Systems thinker who enjoys creating playbooks, standardizing processes, and documenting improvements.
  • Calm under pressure and comfortable in live event environments, able to troubleshoot in real time, and take ownership when things go wrong.
  • Strong alignment with our Core Values.
Benefits
  • Competitive base salary + bonus.
  • Equity / stock options.
  • Medical, dental, and vision insurance.
  • 401(k) program.
  • Flexible PTO.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
field marketingevent marketingdemand generationpipeline generationevent executionlead captureCRM trackingdata analysisperformance metricsplaybook creation
Soft Skills
communicationcross-functional alignmentorganizational skillsproblem-solvingcalm under pressurestrategic thinkingexecution focusadaptabilityattention to detailteam collaboration