Gopuff

CRM Executive

Gopuff

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

Visit company website

Explore more

✨ AI Apply
Apply

Tech Stack

Tableau

About the role

  • Deliver multi-channel CRM campaigns (email, push, in-app) from planning and segmentation through to execution, QA and reporting.
  • Use customer and behavioural data to personalise messaging and optimise customer journeys across different lifecycle stages (e.g. new, returning, lapsed).
  • Collaborate with commercial and category teams to align CRM with key trading moments and promotions.
  • Build and optimise automated journeys using decision splits, delays, entry/exit criteria, and dynamic content.
  • Write engaging, on-brand copy that speaks to different customer segments and improves engagement.
  • Support A/B testing and experimentation to improve performance metrics like open, click-through, and conversion rates.
  • Monitor campaign results, generate insights and share learnings to inform strategy and future campaigns.
  • Support the CRM Lead in testing and implementing new CRM features and automation improvements.

Requirements

  • 2+ years’ experience in CRM, email, or digital marketing (e-commerce, retail or quick commerce preferred).
  • Hands-on experience with CRM platforms (e.g. Braze, Klaviyo, Customer.io).
  • Confidence working with data to segment audiences and evaluate campaign performance.
  • Strong attention to detail and the ability to juggle multiple priorities in a fast-paced environment.
  • A commercial mindset and genuine interest in improving key business KPIs.
  • Excellent written communication and collaboration skills.
  • Basic HTML/CSS skills for email formatting tweaks.
  • Experience with A/B testing and customer journey optimisation.
  • Familiarity with data tools like Looker or Tableau.
  • A creative eye for copy and content that connects with customers.
Benefits
  • Company RSUs (Company Shares)
  • Private Medical + Dental cover
  • Annual performance appraisal and bonus
  • Employee Discount + FAM membership

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
CRMemail marketingdigital marketingA/B testingcustomer journey optimisationHTMLCSSdata segmentationcampaign performance evaluationautomated journeys
Soft skills
attention to detailmultitaskingcommercial mindsetwritten communicationcollaborationcreativitydata-driven decision makingstrategic thinkinginsight generationcustomer engagement