Gophermods

Marketing Specialist

Gophermods

full-time

Posted on:

Location Type: Remote

Location: Canada

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Tech Stack

SQL

About the role

  • Auditing and activating existing marketing assets (CRM, website, email list, social accounts)
  • Managing and optimizing the marketing tech stack; identifying and implementing tools that work well together
  • Building the foundation for a marketing department that will grow alongside the company
  • Developing and refining K–12 buyer personas through research, interviews, and collaboration with sales/leadership
  • Creating and managing a thought leadership content strategy that builds credibility and supports long sales cycles
  • Planning and executing campaigns across email, content, social, SEO, and paid media.
  • Support field marketing efforts: develop tradeshow and event strategy, prepare pre-event outreach, design lead capture and follow-up processes, and analyze post-event performance and ROI.
  • Building and maintaining a measurement framework with clear KPIs and regular reporting to the CEO
  • Tracking/reporting key metrics
  • Partnering closely with the CEO and sales team to align marketing with business goals and revenue targets

Requirements

  • 3–6 years of hands-on marketing experience executing across content, email, social, events, and SEO.
  • Proven ability to build measurement frameworks and make data-driven decisions using metrics like MQLs, MQL-to-SQL conversion, CAC, and ROAS.
  • Experience developing buyer personas from direct research and interviews.
  • Strong background driving tradeshows or events: strategy, materials creation, iteration based on feedback, and follow-up execution.
  • Generalist SEO knowledge and comfort evaluating/implementing martech tools.
  • Experience creating thought leadership content and campaigns.
  • Excellent communication and stakeholder skills; confident presenting virtually and representing the brand.
  • Builder mindset: proactive, organized, and comfortable owning strategy + execution in a lean, autonomous, fully remote environment.
Benefits
  • 14 PTO days + option for 2 additional weeks unpaid
  • Performance incentives tied to MQL generation
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing experiencecontent marketingemail marketingsocial media marketingevent marketingSEObuyer persona developmentmeasurement frameworksdata-driven decision makingthought leadership content
Soft Skills
communication skillsstakeholder managementpresentation skillsorganizational skillsproactive mindsetbuilder mindsetcollaborationstrategic thinkingautonomyadaptability