Gophermods

Marketing

• Auditing and activating existing marketing assets (CRM, website, email list, social accounts)
• Managing and optimizing the marketing tech stack; identifying and implementing tools that work well together
• Building the foundation for a marketing department that will grow alongside the company
• Developing and refining K–12 buyer personas through research, interviews, and collaboration with sales/leadership
• Creating and managing a thought leadership content strategy that builds credibility and supports long sales cycles
• Planning and executing campaigns across email, content, social, SEO, and paid media.
• Support field marketing efforts: develop tradeshow and event strategy, prepare pre-event outreach, design lead capture and follow-up processes, and analyze post-event performance and ROI.
• Building and maintaining a measurement framework with clear KPIs and regular reporting to the CEO
• Tracking/reporting key metrics
• Partnering closely with the CEO and sales team to align marketing with business goals and revenue targets

Marketing Specialist

• Auditing and activating existing marketing assets (CRM, website, email list, social accounts)
• Managing and optimizing the marketing tech stack; identifying and implementing tools that work well together
• Building the foundation for a marketing department that will grow alongside the company
• Developing and refining K–12 buyer personas through research, interviews, and collaboration with sales/leadership
• Creating and managing a thought leadership content strategy that builds credibility and supports long sales cycles
• Planning and executing campaigns across email, content, social, SEO, and paid media.
• Supporting field marketing efforts: develop tradeshow and event strategy, prepare pre-event outreach, design lead capture and follow-up processes, and analyze post-event performance and ROI.
• Building and maintaining a measurement framework with clear KPIs and regular reporting to the CEO
• Tracking/reporting key metrics
• Partnering closely with the CEO and sales team to align marketing with business goals and revenue targets