Manager – Latin America Consumer Communications

GOODYEAR & GOODYEAR, INC.

full-time

Posted on:

Location Type: Hybrid

Location: Akron • Ohio • United States

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Job Level

SeniorLead

About the role

  • Develop and execute regional communication strategies that elevate brand visibility through media outreach, press releases, influencer initiatives, and event communications.
  • Serve as the primary liaison for regional media and key stakeholders, building strong relationships and ensuring consistent, integrated messaging across channels.
  • Lead omni‑channel campaign development, including social media, partnerships, and licensing, while overseeing licensed products for the region.
  • Adapt global communication strategies to local markets to ensure cultural relevance and audience resonance.
  • Manage regional communications operations, including vendor and agency oversight, budget management, and crisis communication support aligned with global protocols.
  • Monitor, analyze, and report on communications performance, providing insights and recommendations in collaboration with regional and global marketing teams.

Requirements

  • Bachelor's degree in Communications, Marketing, Public Relations or a related field.
  • 7 or more years of experience in external communications role.
  • Deep experience with crisis and issues management.
  • Deep experience dealing with media and influencers.
  • Proven ability to lead regional, compelling omni-channel external campaigns.
  • Excellent communication skills (written/verbal).
  • Accountable, actionable and is comfortable with contributing whatever is needed to drive the best results for the company.
  • Understanding of what consumers respond to on social media.
  • Master command of English and Spanish languages.
  • Understanding of the Latin America media landscape.
  • Foundational knowledge of marketing principles and how to work closely with those teams to achieve synced objectives.
  • Must be fluent in English, Portuguese, and Spanish to support multilingual communication across regions.
Benefits
  • Relocation Available: No.
  • Sponsorship Available: No.
  • Typical Schedule: 8:00 am - 5:00 pm.
  • Travel Requirement: 5%.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
crisis managementmedia relationsomni-channel campaign developmentcommunications performance analysisbudget managementvendor oversightevent communicationsinfluencer initiativesmarketing principlesmultilingual communication
Soft Skills
excellent communication skillsrelationship buildingaccountabilityaction-orientedcultural relevance understandingcollaborationadaptabilityinsight generationleadershipstrategic thinking
Certifications
Bachelor's degree in CommunicationsBachelor's degree in MarketingBachelor's degree in Public Relations