Goody

Director of Growth Marketing

Goody

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $130,000 - $170,000 per year

Job Level

Lead

About the role

  • Develop and lead comprehensive digital marketing strategies that drive business growth and optimize the customer journey.
  • Manage our SEM channel and budget, ensuring continuous improvement in efficiency and ROI.
  • Rigorously measure results and
  • Strategically test and scale new paid media channels, such as video, paid social, and ABM, to identify profitable avenues for growth.
  • Oversee the collaboration with our paid media agency, ensuring alignment with our strategic goals and continued improvement in outcomes.
  • Drive full-funnel marketing approaches, integrating remarketing and display campaigns to maximize impact.
  • Champion conversion rate optimization and data-driven decision-making to enhance performance.

Requirements

  • 5+ years of digital marketing experience with a strong focus on SEM and paid media.
  • Proven ability to manage and optimize a paid media budget of at least $1 million annually.
  • Excellent copywriting skills and creative instincts.
  • Strong background in B2B marketing, including understanding the B2B customer lifecycle and collaboration with sales teams.
  • Demonstrated success in running impactful campaigns on both paid search and paid social platforms.
  • Analytical mindset with a commitment to data-driven decision making.
  • Knowledge of web and product analytics tools (e.g. Google Analytics) and marketing automation and CRM platforms (e.g. HubSpot, Salesforce)
  • Passionate about pixel-perfect, on-brand design – and comfortable working with third-party design and video creatives to get there
Benefits
  • 100% remote work
  • Group medical, dental, and vision coverage insurance (with opt-out benefits)
  • 401k
  • Stock options
  • Open PTO, with a company-wide summer break designed to counterbalance the demands of the year-end holiday season.
  • Paid parental leave benefits
  • Annual company offsite – past locations include Cabo, San Diego, and Banff
  • $100/month reimbursement for wellness
  • $500 annual education stipend
  • Lots of Goodys!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingSEMpaid mediaconversion rate optimizationcopywritingB2B marketingdata-driven decision makingcampaign managementanalytics
Soft Skills
creative instinctsanalytical mindsetcollaborationstrategic thinking