Goody

Product Marketing

• Implement a project management process and GTM planning framework for all planned high-priority releases
• Communicate timelines and announcement plans
• Develop key messaging for each release
• Assign owners and collaborate with cross-functional stakeholders to keep releases on track
• Develop positioning for our Team plan, targeting sales, marketing, and GTM personas at organizations
• Help build out the sales enablement and pitch process, including supporting collateral
• Collaborate with product on the roadmap, advocating for features and updates our customers need
• Conduct customer interviews to inform positioning and Product decisions
• Run quantitative and qualitative research
• Conduct competitor analysis

Product Marketing Manager – Contract