Goody

Marketing

• Report to the Director of Marketing and design and deliver meaningful experiences that spark engagement and nurture loyal customers.
• Manage events & webinars: own Goody’s event calendar—producing monthly webinars and periodic field events such as customer dinners, partner activations, gifting suites, and conferences.
• Grow our social presence: develop standout content (LinkedIn flagship) to expand awareness, foster conversation, and showcase Goody’s brand personality; support executive thought leadership.
• Develop compelling content: create webinar decks, event collateral, social posts, blog articles, case studies, and customer stories; turn event learnings into thought leadership.
• Build community & advocacy: cultivate ambassadors, encourage user-generated content, and create programs that deepen customer relationships.
• Lead cross-functional projects and campaigns with Product, Sales, Partnerships, Merchandising, and Lifecycle Marketing for product launches, ABM campaigns, and sales initiatives.
• Measure & optimize: track KPIs across social, events, and webinars and share insights to improve ROI.

Marketing Manager