Product Marketing Manager – Contract

Goody

Product Marketing Manager at Goody focusing on GTM strategies and sales enablement for a gifting platform. Collaborating with cross-functional teams to ensure effective product launches.

Posted 8/1/2026contractRemote • 🇺🇸 United StatesMid-LevelSenior💰 $11,000 - $15,000 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B product marketing, with a strong focus on GTM planning, messaging development, and sales enablement. Proficient in conducting customer interviews and synthesizing research to inform product decisions and positioning.

Highest-signal resume keywords

B2B Product Marketing ExperienceGTM Planning and Launch ProcessSales Enablement DevelopmentCustomer Interviewing and Research SynthesisProduct Analytics Tools Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

GTM PlanningMessaging DevelopmentSales Enablement MaterialsQuantitative ResearchQualitative ResearchCompetitor AnalysisData LiteracyAnalytical Skills

Soft Skills

Cross-Functional CollaborationStrong Writing SkillsIndependent Work

Tools & Technologies

AI ToolsProduct Analytics ToolsAmplitude

Industry Keywords

SaaSProduct-LedCustomer Interviews

About the role

Key responsibilities & impact

Implement a project management process and GTM planning framework for all planned high-priority releases
Communicate timelines and announcement plans
Develop key messaging for each release
Assign owners and collaborate with cross-functional stakeholders to keep releases on track
Develop positioning for our Team plan, targeting sales, marketing, and GTM personas at organizations
Help build out the sales enablement and pitch process, including supporting collateral
Collaborate with product on the roadmap, advocating for features and updates our customers need
Conduct customer interviews to inform positioning and Product decisions
Run quantitative and qualitative research
Conduct competitor analysis

Requirements

What you’ll need

5+ years of B2B product marketing experience at a product-led SaaS company (bonus points for GTM technology)
Power user of AI tools for leverage, research and productivity
Track record of owning GTM planning and launch process for multiple concurrent releases
Experience developing positioning, messaging, and sales enablement materials from scratch
Comfortable running customer interviews and synthesizing qualitative/quantitative research
Strong writing and cross-functional collaboration skills; able to work independently with light oversight
Experience with Product analytics tools like Amplitude
Excellent analytical skills and data literacy
Available ~30 hrs/week for the duration of the contract

Benefits

Comp & perks

Fully remote work
Opportunities for occasional in-person work in metro areas like the Bay Area, New York City, or Los Angeles