Goodway Group

Global Programmatic Media Manager

Goodway Group

full-time

Posted on:

Location Type: Remote

Location: Brazil

Visit company website

Explore more

✨ AI Apply
Apply

About the role

  • Strategically plan, activate, optimize, and manage programmatic media buys aligned with the communication strategy, customer journey, and audience insights.
  • Make activation choices and implementation plans based on the communication strategy and client's business goals.
  • Utilize client and proprietary data to enhance targeting and adjust strategies based on performance.
  • Ensure brand safety, fraud prevention, and data quality transparency while strategically guiding consumers along their journey.
  • Understand client's business goals and customer journey to develop comprehensive media activation plans.
  • Present campaign analysis and insights to clients, addressing their concerns.
  • Collaborate with other team members to optimize media across channels and platforms.
  • Act as a trusted advisor to media planning and strategy teams.

Requirements

  • Bachelor's degree in marketing, advertising, business administration, or a related field is preferred
  • Previous experience (3+ years) in digital media, programmatic advertising, or media buying
  • Familiarity with programmatic platforms, DSPs, and advertising tools
  • Strong analytical skills and ability to draw insights from data to optimize campaigns
  • Excellent communication and presentation skills
  • Ability to collaborate effectively in cross-functional teams
  • Strong attention to detail and ability to manage multiple tasks simultaneously
Benefits
  • Professional development opportunities
  • Flexible work arrangements
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
programmatic media buyingdigital mediaprogrammatic advertisingcampaign analysisdata analysistargeting strategiesmedia activation plansperformance optimizationbrand safetyfraud prevention
Soft Skills
analytical skillscommunication skillspresentation skillscollaborationattention to detailmulti-taskingstrategic planningclient relationship managementproblem-solvinginsight generation