Senior Search Channel Manager
Goodway Group
full-time
Posted on:
Location Type: Remote
Location: United States
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Job Level
About the role
- Execute and optimize paid search campaigns across Google Ads and Microsoft/Bing Ads in alignment with approved media plans and channel strategy
- Own in-platform setup, including account structure, bidding strategies, automation, audiences, and measurement alignment
- Monitor performance against efficiency and effectiveness goals, adjusting investment and tactics based on data and direction
- Ensure search activation adheres to enterprise standards, platform policies, and brand safety requirements
- Support adoption of new search features, betas, and automation workflows as directed by channel leadership
- Lead complex and HVC search campaigns, acting as a search extension for client teams
- Partner with Client Strategy to ensure search activation mirrors agreed-upon plans and objectives
- Translate performance data into clear insights, implications, and optimization recommendations
- Participate in client conversations as an execution authority, supporting performance reviews and planning discussions
- Surface risks, opportunities, and platform changes proactively
- Lead client paid search conversations, serving as the primary subject matter expert and strategic authority on social platforms, activation, and performance
- Support Channel Coordinators through task guidance, QA, and skill development
- Responsible for mentoring and supporting assigned channel managers and coordinators in their channel growth
- Contribute to documentation, testing efforts, and evolving activation standards within the search discipline
- Collaborate with Analytics to ensure measurement frameworks support optimization and learning
- Escalate complex issues, audits, or platform challenges appropriately
- Champion knowledge sharing across the paid search team, proactively distributing platform updates, best practices, test learnings, and performance insights to drive collective expertise and consistency.
Requirements
- Bachelor’s degree in marketing, advertising, business administration, or a related field is preferred
- 5+ years of experience in paid search or performance media activation
- Proficiency across search platforms including Google Ads and Microsoft/Bing Ads, with hands-on experience in campaign setup, optimization, and automation
- Strong analytical and problem-solving skills, with a data-driven approach to optimization and performance management
- Proven ability to translate media strategy into precise in-platform execution
- Experience managing client relationships in a client-facing role, including presenting performance insights and recommendations
- Demonstrated ability to mentor or support junior team members through guidance, QA, and feedback.
Benefits
- Health insurance
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
paid searchcampaign optimizationbidding strategiesautomationperformance measurementdata analysismedia strategy executionclient relationship managementperformance insightsmentoring
Soft Skills
analytical skillsproblem-solvingcommunicationleadershipcollaborationtask guidanceknowledge sharingstrategic thinkingadaptabilityclient-facing skills