Goodway Group

Client Strategy Director

Goodway Group

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

Tech Stack

Tableau

About the role

  • Own the implementation of channel strategy, by defining channel and platform roles, investment allocation, and orchestration frameworks that ladder directly to business objectives
  • Lead integrated media planning across full-funnel channels, ensuring strategies reflect audience insights, competitive signals, and category dynamics
  • Serve as a strategic advisor to client teams, contributing clarity, foresight, and proactive guidance during planning and in-market cycles
  • Facilitate strong alignment between media activation teams and client leadership, ensuring all planning assumptions, KPIs, and deliverables flow cohesively across teams
  • Manage scenario modeling and investment planning, clearly articulating tradeoffs, rationale, and anticipated outcomes
  • Partner with Media and Analytics to define measurement frameworks, interpret performance outcomes, and evolve future planning based on insights
  • Actively participate in client conversations, present strategies, insights, and recommendations with confidence and clarity
  • Support Senior Client Directors in annual planning, QBRs, and work in conjunction with Marketing and BD to enhance executive storytelling and shape the strategic narrative that represents Goodway’s value
  • Document and communicate clear frameworks, briefs, and strategic direction that empower activation teams to deliver with consistency and excellence

Requirements

  • A minimum of 2 years of working knowledge in paid digital media and have a strong understanding of the Marketing landscape
  • Possess strong client service skills along with a proven track record of delivering exceptional responsiveness, attention to detail, and clear, concise communication
  • Have a understanding of digital media, process for planning and launching campaigns, and associated platforms, tools, tracking, etc.
  • Demonstrate strong business acumen, as well as solid written and verbal communication skills, project management skills with a strong attention to detail
  • Work within multiple technical systems and platforms necessary for managing client campaigns, dashboard reporting, ad tags, and sales funnel. Tableau experience required and 3rd party tracking experience
  • Previous experience displaying agility
  • Self-starter with a team-player mentality and can travel up to 20%
Benefits
  • Embrace Goodway Group Success Factors (Behaviors, Impact and Rate of Growth)
  • Health insurance
  • 401(k) matching
  • Flexible working hours
  • Paid time off
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid digital mediamedia planningcampaign planningscenario modelinginvestment planningmeasurement frameworksperformance analysisproject managementbusiness acumenagility
Soft Skills
client serviceattention to detailclear communicationstrategic advisingteam playerproactive guidanceexecutive storytellingclarityresponsivenesscollaboration