Global Programmatic, Paid Social Media Manager
Goodway Group
full-time
Posted on:
Location Type: Remote
Location: Brazil
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About the role
- Plan, activate, optimize, and manage programmatic and paid social media buys across DSPs and major social platforms
- Translate communication strategy and media objectives into detailed activation plans across formats
- Determine audience strategy, bidding approach, inventory selection, and budget allocation based on performance data and client priorities
- Leverage client and proprietary data to refine targeting, improve efficiency, and adjust investment allocations based on real time results
- Apply a disciplined testing framework to evaluate creative, audience segments, bidding strategies, placements, and emerging buying opportunities
- Collaborate with analytics and investment teams to ensure pacing accuracy, budget stewardship, and performance reporting integrity
Requirements
- Bachelor's degree in marketing, advertising, business administration, or a related field is preferred
- Previous experience (3+ years) in digital media, programmatic advertising, or media buying
- Familiarity with programmatic platforms, DSPs, and advertising tools
- Strong analytical skills and ability to draw insights from data to optimize campaigns
- Excellent communication and presentation skills
- Ability to collaborate effectively in cross-functional teams
- Strong attention to detail and ability to manage multiple tasks simultaneously
Benefits
- Flexible work arrangements
- Professional development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
programmatic advertisingmedia buyingaudience strategybidding approachinventory selectionbudget allocationdata analysiscampaign optimizationtesting frameworkperformance reporting
Soft Skills
analytical skillscommunication skillspresentation skillscollaborationattention to detailtime management