GoodRx

Brand Manager

• Build out and lead the Brand Marketing function responsible for brand strategy, GTM management, visual identity, messaging, and creative strategy
• Lead the continued development of the GoodRx refreshed brand blueprint and apply that work across departments and customer touchpoints
• Partner closely with cross-functional stakeholders to bring brand strategy to life in a clear, consistent, and compelling manner
• Steward the creative strategy and messaging for upper funnel brand campaigns
• Serve as the “quarterback” across the org in bringing brand campaigns to market with internal and external partners and vendors
• Collaborate with PR, Editorial, Research, and Social Media to develop an enterprise content strategy with key content tentpoles
• Work closely with the Social Media team to translate content strategy into social-first campaigns, content, and activations
• Collaborate with Insights to develop and steward a recurring Brand Health dashboard
• Lead strategy on evergreen brand health initiatives, including naming and identity, to ensure a consistent brand experience with strong brand attribution

Director, Brand Marketing

Director

• Lead and align multi-platform marketing campaigns and creative content across B2B and B2C
• Develop and support the Voice & Copy team to create big idea-driven creative
• Direct agencies, freelancers and production partners and manage internal campaigns
• Build and lead a high-performing team, hiring and mentoring strategic creatives
• Bring updated GoodRx brand strategy to life and ensure consistent voice and tone
• Ideate campaigns and content across video, digital, print, packaging and social
• Manage highly visible and complex projects from upper funnel campaigns to evergreen creative
• Partner with cross-functional teams and oversee agency partners and freelancers

Creative Director

Operations

• Provide operating mechanic leadership for the Brand & Creative org
• Streamline operations, increase efficiencies, manage the Brand & Creative budget, onboard contractors and vendors, and build processes and new ways-of-working
• Lead development and implementation of Brand & Creative processes
• Manage rollout of centralized project management software for the Creative organization
• Manage org-level project tracking and allocation of Creative resources
• Lead development of an efficient budget forecasting and management process and track individual campaign budgets
• Daily tracking of invoices, onboarding of vendors, and working with Marketing Operations and Finance to balance the Brand & Creative budget
• Build a portfolio of vendors and contractors and lead onboarding using Gatekeeper
• Support Brand & Creative leadership in team and talent development, morale building events, and daily team management best practices

Senior Brand and Creative Operations Manager

Data Analyst

• Define and execute enterprise-wide People Analytics strategy aligned with HR and company goals
• Create and own roadmaps and project plans to mature the people analytics function
• Serve as primary advisor on people data and analytics to senior people leadership
• Build dashboards, models, and reporting solutions for attrition, hiring funnel, DEI, mobility, promotions, and performance
• Translate complex data into compelling, actionable stories for stakeholders
• Own and evolve people analytics tech stack including Visier; lead implementations
• Manage vendor relationships and assess analytics platforms
• Partner cross-functionally with Talent Acquisition, Benefits, Performance Management and DEI teams
• Develop self-service tools and training for HRBPs and business leaders
• Coach and empower HR and business stakeholders to use analytics and promote data-driven decision-making

Senior People Analytics Manager

Customer Success Manager

• Drive team in effective and timely implementation of all customer (Pharma and Agency client) engagements.
• Act as a main point of escalation in all matters relating to client/agency program objectives, concerns, and needs.
• Help to guide and develop the professional growth of Account Managers
• Assist in developing and delivering top account Quarterly Business Reviews (QBRs).
• Help the team extract insights and recommendations to highlight opportunities for program optimization.
• Routinely review and provide recommendations on top account monthly program reporting to reinforce program value story and ROI, and to provide insights to help clients achieve business goals.
• Drive lead generation opportunities in collaboration with team and Sales, leveraging program insights and customer feedback to uncover new business opportunities.
• Become proficient in Client Success project management tool used for content development and cross-team communication.
• Monitor for consistent usage by team to ensure accuracy of internal operations dashboard and team KPIs.
• Collaborate with other leaders in Client Success and in GTM Strategy on creating training materials and guides for Client Success.
• Bring voice of the customer feedback to GTM Strategy and Insights, Product Management, Business Intelligence, and Marketing.
• Stay up-to-date with industry trends, digital marketing best practices, and regulatory requirements in the Pharma space

Manager, Client Success

Program Manager

• Manage program launches and pricing updates for GoodRx Retailer Program on Scriptcycle claims adjudication platform
• Serve as subject matter expert on custom pricing programs and optimize delivery
• Drive quality and timely implementation of new customer contracts via project management, business analysis, implementation to go-live
• Evolve implementation process for existing and new programs
• Analyze complex claims data to detect systemic issues and communicate outcomes
• Drive systematic program implementations considering ripple effects
• Independently solve problems and shorten implementation timelines
• Support post-launches to reinforce KPIs and provide client insights
• Stay up-to-date with trends, best practices, regulatory requirements in retail pharmacy space

Director, Brand Marketing

Creative Director

Senior Brand and Creative Operations Manager

Senior People Analytics Manager

Manager, Client Success

Program Analyst, Retailer Programs