Senior B2B Growth Marketing Manager

GoodRx

Sr. B2B Growth Marketing Manager developing strategies for lead generation and multi-channel engagement.

Posted 6/11/2026full-timeRemote • California, New York, Washington • 🇺🇸 United StatesSenior💰 $91,000 - $193,000 per yearWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

develop strategies and plan campaigns and tactics for lead generation and multi-channel engagement across the pharmaceutical manufacturer, retail pharmacy, employer/payer, and health information technology market segments
define, manage, and execute demand generation programs to drive commercial value for the business
design and execute scalable marketing strategies to drive awareness, comprehension, and loyalty
develop and execute B2B healthcare marketing campaigns and develop a marketing calendar and roadmap
provide content guidance and ensure brand quality and consistency across all marketing channels and content
build and maintain a demand generation roadmap and prioritization framework that balances business impact, scalability, and customer experience
build and run integrated demand generation programs across paid, organic, email, and partner channels
partner with business stakeholders, content marketing, brand marketing, and event marketing to understand priorities and proactively develop campaigns
manage lead retrieval for conferences and trade shows
build and manage multi-channel email programs that nurture contacts and move prospects through the funnel
own the growth tech stack, including Salesforce Marketing Cloud Account Engagement
ensure compliance with marketing best practices and platform policies and maintain campaign integrity
define, track, and report on core KPIs
provide regular updates, performance reports, and strategic recommendations to the marketing team to drive campaign success and client satisfaction through both paid and organic efforts

Requirements

What you’ll need

8 to 10 years of experience leading and managing B2B demand generation campaigns
Industry experience preferred in pharmaceutical manufacturer, retail pharmacy, employer/payer markets
6+ years of experience managing B2B campaigns end-to-end in Salesforce Marketing Cloud Account Engagement (Pardot), from concept to reporting
Excellent project management, communication, presentation, and cross-functional collaboration skills
Experience working closely with Sales and Commercial teams
Strong analytical skills and technical skills across paid media, SEO/AEO/GEO, email marketing, web and social channels
Experience managing budgets, pacing, and performance reporting across large and complex campaigns
Focus on commercial value creation and measurable ROI
Proven ability to drive projects independently and proactively
1-2 years people management experience
Bachelor’s degree

Benefits

Comp & perks

medical, dental, and vision insurance
401(k) with a company match
employee stock purchase plan (ESPP)
unlimited vacation
13 paid holidays
72 hours of sick leave
mental wellness programs
financial wellness programs
fertility benefits
generous parental leave
pet insurance
supplemental life insurance for you and your dependents
company-paid short-term and long-term disability

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B demand generationcampaign managementemail marketingSEOAEOGEOSalesforce Marketing Cloud Account Engagementperformance reportingproject managementanalytics

Soft Skills

communicationpresentationcross-functional collaborationanalytical skillsindependent project managementproactive problem solvingteam leadershipstrategic recommendationsclient satisfactionbudget management

Certifications

Bachelor’s degree