GoodLeap

Senior Product Marketing Manager

GoodLeap

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $130,000 - $140,000 per year

Job Level

Senior

About the role

  • Own and execute go-to-market strategies for B2B payments technology and financing products, with growing responsibility for new SaaS platform capabilities for home improvement trades.
  • Develop clear, differentiated product positioning and messaging across payments acceptance, financial workflows, and business operations.
  • Partner closely with Product, Sales, Customer Success, and Creative to ensure alignment between product strategy, customer needs, and commercial execution.
  • Support early-stage SaaS product go-to-market strategy and execution, including positioning, messaging, and launch readiness.
  • Lead cross-functional launches and adoption campaigns for payments and financing products, including new features, programs, and product releases.
  • Collaborate with Marketing and Sales to deliver integrated campaigns across lifecycle, demand generation, and customer communications.
  • Test, refine, and optimize messaging, channels, and tactics to drive adoption, usage, and revenue impact.
  • Enable Sales and Account teams with messaging frameworks, pitch decks, competitive positioning, customer-facing assets, and training materials.
  • Support acquisition, activation, and expansion motions by aligning product messaging to contractor, SMB, enterprise, and strategic partner needs.
  • Work closely with Sales to refine ICPs, qualification criteria, and funnel strategy across payments, financing, and SaaS offerings.
  • Define and track KPIs tied to adoption, activation, conversion, retention, and product-led revenue growth.
  • Analyze campaign and product performance to surface insights and continuously optimize go-to-market execution.
  • Champion data-driven decision-making across product marketing initiatives.
  • Develop a deep understanding of how contractors and home improvement professionals manage payments, financing, and day-to-day business operations.
  • Conduct customer, market, and competitive research to inform product positioning and roadmap influence.
  • Translate insights into actionable recommendations for Product, Growth, and Leadership teams.

Requirements

  • 7+ years of experience in B2B or B2B2C product marketing, with 4+ years of highly relevant experience within fintech, merchant services, payments technology, or financial services platforms, preferred.
  • Strong understanding of merchant services or B2B payments, financing products, and the operational needs of home improvement trade businesses.
  • Experience supporting early-stage or evolving product lines, including contributing to go-to market strategy ahead of full launch.
  • Proficiency with product marketing, analytics, and campaign tools.
  • Highly analytical with strong storytelling, positioning, and messaging skills.
  • Excellent communication, collaboration, and stakeholder management abilities.
  • Comfortable operating in fast-paced, high-growth environments with evolving product roadmaps.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B product marketinggo-to-market strategyproduct positioningmessagingcampaign optimizationKPI trackingdata-driven decision-makingcompetitive researchfintechpayments technology
Soft Skills
analytical skillsstorytellingcommunicationcollaborationstakeholder managementadaptabilityleadershipcustomer-focusedstrategic thinkingproblem-solving