Good Inside

Brand Manager

• Ownership and accountability for consistent tone, messaging, and visual identity across all marketing touch points.
• QA copy, design, marketing LPs, and emails for brand alignment, accuracy, and creative excellence
• Partner with paid media, lifecycle, social, and SEO teams to ensure brand-aligned storytelling
• Distinguish, document, and evolve the Good Inside voice vs. Dr. Becky’s voice, ensuring both are applied consistently and appropriately
• Develop and optimize creative and copy testing processes to improve performance while maintaining brand integrity
• Collaborate closely with the content team to ensure tonal and creative consistency across podcasts, membership content, and marketing campaigns
• Manage and mentor a team including a Marketing Copywriter, Marketing Designer, Senior Manager of Marketing Creative Operations
• Build processes, guidelines, and review systems to ensure consistency and quality at scale

Director, Brand Marketing

General Counsel

• Lead Commercial Contracting – Draft, review, and negotiate partnership agreements, vendor contracts, and licensing deals
• Policy Development – Own and maintain Terms of Service, Privacy Policy, and other customer-facing legal documents
• Regulatory Compliance – Advise on FTC compliance and other regulatory matters; ensure marketing and product initiatives are aligned
• Intellectual Property – Manage trademark filings, copyright protection, takedown requests; oversee portfolio maintenance
• Data Compliance – Partner with product and engineering on privacy and AI-related data use matters
• Cross-Functional Support – Provide quick-turn guidance on marketing copy, product features, and partnership opportunities
• Outside Counsel Management – Coordinate with specialized counsel on complex IP, M&A, or advanced data privacy matters; ensure efficient and cost-effective use of external resources
• Reporting – Hybrid role reporting to the Head of Finance & Business Operations

Director, Brand Marketing

In-House Counsel