Good Inside

Lifecycle Marketing Associate

Good Inside

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $85,000 - $95,000 per year

About the role

  • Execute lifecycle marketing campaigns across email, SMS, and push
  • Build and deploy campaigns in Braze, including audience segmentation, targeting logic, personalization, and creative implementation
  • QA and end-to-end campaign deployment - ensuring accuracy across copy, links, and rendering
  • Partner with creative, product, content, analytics, and more teams to brief campaigns, align on goals, and retrieve necessary assets
  • Develop and run A/B tests to optimize messaging, timing, segmentation, and channel mix
  • Monitor campaign calendar, automated journeys, key customer segments, and campaign performance
  • Maintain reporting and translate insights into actionable recommendations
  • Proactively identify gaps or opportunities in the customer journey and recommend new lifecycle initiatives

Requirements

  • 2–3 years of marketing experience
  • Hands-on experience with lifecycle platforms (e.g., Braze) and marketing automation best practices
  • Comfortable building audience segments, managing campaign logic, and executing multi-channel communications
  • Strong analytical mindset with the ability to translate performance data into clear, actionable insights
  • Detail-oriented and highly organized, with a strong commitment to quality and flawless execution
  • Proactive self-starter who takes ownership and thrives in a fast-paced, evolving environment
  • Effective cross-functional collaborator, experienced working with product, content, and more
  • Clear and confident communicator, able to present results and recommendations to stakeholders
Benefits
  • Compensation: Annual salary for this role will be $85k - $95k
  • Company Equity
  • Comprehensive benefits package
  • 401k + Company match
  • Time off to recharge
  • Hybrid work environment
  • A high-ownership, high-performance, high-collaboration culture
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lifecycle marketingcampaign deploymentaudience segmentationA/B testingmarketing automationmulti-channel communicationsdata analysisperformance reporting
Soft Skills
detail-orientedhighly organizedproactiveself-startercross-functional collaborationclear communicationanalytical mindset