good culture

Director

• Own and lead Good Culture’s logistics strategy across transportation, warehousing, distribution operations, and inventory management across the network
• Manage relationships and performance across 3PLs, freight providers, co-manufacturers, and distribution partners
• Build and optimize a cold-chain network designed for short shelf-life products, balancing freshness, customer service, and cost
• Own inventory management strategy and execution across the network, ensuring optimal inventory levels, improved accuracy, minimized waste and obsolescence, and strong in-stock performance while balancing service levels and working capital targets
• Drive large-scale cost savings and network optimization initiatives, including transportation efficiencies, inventory optimization, and distribution redesign efforts
• Develop scalable logistics processes, KPIs, and reporting that improve visibility, accountability, and decision-making
• Lead continuous improvement initiatives focused on service, speed, waste reduction, and operational resilience
• Partner closely with Finance, Sales, Customer Operations, Supply Planning, and Manufacturing to align logistics execution with business priorities and growth plans
• Support customer relationships and collaborate cross-functionally to solve service challenges, improve fill rates, and enhance retailer execution
• Help shape the next phase of Good Culture’s supply chain as we continue to scale rapidly

Director of Logistics

Marketing

• Develop and execute a consumer-insight led marketing strategy to support Good Culture's long-term growth ambitions and business objectives.
• Lead and integrate all marketing functions, including Brand Management, Marketing & Communications, Creative, and Innovation.
• Own the Good Culture brand strategy, ensuring a consistent and compelling brand experience across all consumer touchpoints, including retail, digital, social, influencer, partnerships, media, packaging, innovation, and earned channels.
• Lead annual brand planning and portfolio strategy, aligning marketing priorities with company growth objectives and category opportunities.
• Develop and execute integrated 360° marketing campaigns that drive brand awareness, trial, household penetration, loyalty, and revenue growth.
• Oversee all brand, innovation, retailer, seasonal, and product launch campaigns from strategy through execution, ensuring alignment across paid, owned, earned, shopper, experiential, and retail channels.
• Lead innovation commercialization efforts, partnering cross-functionally to successfully position, launch, and scale new products in the marketplace.
• Develop product positioning, value propositions, messaging frameworks, and go-to-market strategies that differentiate Good Culture and drive consumer adoption.
• Leverage consumer insights, category trends, competitive intelligence, and market analysis to develop an obsessive understanding of the Good Culture consumer, identify whitespace opportunities, inform innovation priorities, and strengthen brand competitiveness.
• Partner closely with Sales and Commercial teams to develop retailer-specific growth strategies and maximize in-market performance.
• Champion a modern approach to brand building that combines best-in-class CPG fundamentals with digital marketing, creator partnerships, community engagement, cultural relevance, and emerging consumer trends.
• Oversee creative development and ensure all consumer-facing communications, campaigns, packaging, and brand experiences reflect the quality, authenticity, and energy of the Good Culture brand.
• Bring a genuine creative point of view to the brand, a philosophy about what makes Good Culture distinct, and the conviction to protect and evolve that identity over time.
• Foster brave creative work by setting a high bar for what’s beautiful, original, and culturally relevant, and create the conditions for great work to happen across teams and agency partners.
• Establish clear performance metrics and ensure marketing investments deliver measurable business impact across brand and commercial objectives.
• Build, coach, and develop a high-performing marketing organization through three direct reports and their respective teams.
• Foster a culture of collaboration, accountability, continuous improvement, consumer obsession, and high performance.
• Serve as a key member of the leadership team, partnering cross-functionally to align priorities, drive growth, and help shape the future of Good Culture.

Director of Logistics

Vice President of Marketing