National Sales Director
Golden State Cider
full-time
Posted on:
Location Type: Remote
Location: California • United States
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Salary
💰 $135,000 - $170,000 per year
Job Level
About the role
- Achieve annual depletion, shipment, revenue, and profitability goals for the Northern California region while managing to the approved budget.
- Drive distribution, visibility, velocity, and brand presence across all assigned markets.
- Identify high potential accounts, market opportunities, and competitive insights to inform proactive strategy.
- Lead all regional sales planning, goal setting, territory execution, and performance management for the Sales team.
- Build strong relationships with distributor leadership, account managers, and Sales Representatives.
- Conduct regular market visits, work withs, performance reviews, and business planning sessions with distributors.
- Monitor inventory levels and communicate proactively to prevent out of stocks or overstock issues.
- Ensure timely and accurate forecasting, pricing alignment, ordering, and program execution.
- Cultivate relationships with key retail, chain, bar, restaurant, and independent accounts throughout the region.
- Support new item placements, menu features, displays, programming, promotional execution, and visibility initiatives.
- Lead strategic account presentations, category insights, and brand education sessions.
- Lead, train, develop, and mentor Sales Representatives and Territory Sales Managers.
- Provide coaching, ride along, ongoing performance feedback, and support to drive accountability and consistent execution.
- Foster a positive, collaborative, high performance culture across the regional team.
- Partner with Marketing to align programming, brand priorities, and field execution.
- Work closely with CEO and leadership team on planning, budgeting, and business reviews.
- Provide frequent market feedback to support product development, innovation, and strategic planning.
- Professionally represent Sonoma Craft at trade events, festivals, distributor meetings, and consumer facing engagements.
Requirements
- Master’s Degree strongly preferred
- Seven or more years of progressive sales experience in beverage or alcohol industry preferred
- Experience managing a sales team, including coaching, development, and performance management
- Proven success building distributor relationships and driving market performance
- Strong analytical skills, with the ability to interpret sales data and translate it into actionable strategies
- Skilled in forecasting, planning, budgeting, and territory management
- Outstanding communication and presentation skills, with the ability to influence at all levels
- Highly organized, self-directed, and comfortable working in a fast-paced environment
- Ability to build and maintain strong relationships with internal teams and external partners
- Valid Driver’s License and ability to travel extensively within the region
Benefits
- Medical Insurance: 90% of the employee premium and 50% of dependent premiums covered
- Dental & Vision Insurance: 100% of the employee premium and 50% of dependent premiums covered
- Monthly Wellness Allowance $100 monthly reimbursement to support physical, emotional, and mental wellbeing, including gym memberships, fitness classes, yoga, strength training, or passes to Regional, State, or National Parks
- 18 days of PTO annually, accrued from your start date
- 11 paid holidays each year
- Monthly product perks to enjoy our craft beverages
- 401(k) Retirement Plan Eligibility begins after 90 days 100% match on the first 3%, and 50% match on the next 3% after one year of employment
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
sales planninggoal settingterritory managementforecastingbudgetingperformance managementdata analysismarket analysisstrategic account presentationspromotional execution
Soft skills
relationship buildingcoachingcommunicationpresentationorganizationalself-directedcollaborationinfluencingmentoringperformance feedback
Certifications
Master’s DegreeValid Driver’s License