Golden State Cider

Brand Manager

• Manages the Marketing Department Staff, Marketing - Project Manager & Brand Creative Content Associate
• Manages the department budget and incorporates cost-saving ideas.
• Collaborate with leadership to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products.
• Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends to translate results into actionable insights for the organization
• Lead marketing communications through digital marketing, social media, mobile marketing, and CRM to build brand awareness, reach new consumers, and increase order frequency.
• Leverage customer insights, competitive analysis, and market trend data to meet changing market and competitive conditions.
• Work with the Sales team in designing strategies for supporting sales efforts via traditional and digital marketing programs.
• Keep the brand’s product offerings relevant by continuously reviewing ingredients, product formulations and trends in collaboration with the product development team.
• Identify, develop and implement process improvements within the marketing function and build and grow the marketing team to support business growth.
• Manages four (4) Taproom Branding Operations (Locations: Sebastopol, Santa Barbara, Los Olivos, and San Francisco)
• Develop and oversee all direct-to-consumer (DTC) marketing initiatives, including online sales, tasting room promotions & expansions, and Marketing programs.
• Develop and execute strategies to grow brand awareness, drive traffic, and increase sales.
• Develop training that ensures the Marketing & Sales teams deliver consistent brand messaging across email, social media, and e-commerce platforms.
• Develop product launches, seasonal campaigns, and special promotions tailored to consumer segments.
• Effectively communicates and shares department updates and needs in advance with operations and fulfillment teams to ensure smooth order processing and exceptional customer experience.
• Maintain brand integrity, education, and history across all consumer touchpoints.
• Collaborate with the CEO, Accounting, HR, and Sales teams to ensure all marketing, labeling, and promotional materials meet compliance standards.

Marketing Brand Manager