Golden State Cider

Sales

• Achieve annual depletion, shipment, revenue, and profitability goals for the Northern California region while managing to the approved budget.
• Drive distribution, visibility, velocity, and brand presence across all assigned markets.
• Identify high potential accounts, market opportunities, and competitive insights to inform proactive strategy.
• Lead all regional sales planning, goal setting, territory execution, and performance management for the Sales team.
• Build strong relationships with distributor leadership, account managers, and Sales Representatives.
• Conduct regular market visits, work withs, performance reviews, and business planning sessions with distributors.
• Monitor inventory levels and communicate proactively to prevent out of stocks or overstock issues.
• Ensure timely and accurate forecasting, pricing alignment, ordering, and program execution.
• Cultivate relationships with key retail, chain, bar, restaurant, and independent accounts throughout the region.
• Support new item placements, menu features, displays, programming, promotional execution, and visibility initiatives.
• Lead strategic account presentations, category insights, and brand education sessions.
• Lead, train, develop, and mentor Sales Representatives and Territory Sales Managers.
• Provide coaching, ride along, ongoing performance feedback, and support to drive accountability and consistent execution.
• Foster a positive, collaborative, high performance culture across the regional team.
• Partner with Marketing to align programming, brand priorities, and field execution.
• Work closely with CEO and leadership team on planning, budgeting, and business reviews.
• Provide frequent market feedback to support product development, innovation, and strategic planning.
• Professionally represent Sonoma Craft at trade events, festivals, distributor meetings, and consumer facing engagements.

National Sales Director