Sales Market Manager

Golden State Cider

Sales Market Manager for Golden State Cider driving growth and distributor partnerships in California’s adult beverage industry. Responsible for executing sales strategies in Ventura, Santa Barbara, and San Luis Obispo.

Posted 4/23/2026full-timeRemote • California • 🇺🇸 United StatesMid-LevelSenior💰 $80,000 - $95,000 per yearWebsite

About the role

Key responsibilities & impact

Ensure each distributor that you work with is 100% compliant with the ABP and Contract
Distributor management to include achieving annual business goals regarding distribution & volume, creating and managing budgets, assisting with distributor ordering and inventory, and holding distributor meetings as required
Aggressively pursue new on and off-premise distribution and chains in assigned market
Actively call on all chains that you are responsible for; keep updated sales call activities on shared sales drive
Call on key accounts with the distributor to secure new distribution (including high-exposure local venues), making timely presentations and introducing our products on draft as well as in package
Execute monthly business meetings with key distributor staff, hold quarterly reviews, and present consistently in GSM meetings to track progress
Develop and maintain strong, positive relationships with key accounts and distributor sales personnel
Organize, lead, and assist distributor in executing chain programs and distribution drives
Ensure that each distributor merchandising team understands and regularly executes our brand standards
Train accounts as well as distributors on our products and provide retail education and training at the account level
Travel to company sales meetings; participate in market blitzes in other territories, and otherwise work with other members of the team to execute/achieve the sales plan
Complete necessary reporting and communications on a timely basis daily and weekly
Demonstrate strong financial acumen with an understanding and ownership of the markets
Excite each potential consumer that you interact with to create brand recommenders
Share wins company-wide
Other duties as assigned by the Regional Sales Manager.

Requirements

What you’ll need

3+ years prior sales experience in adult beverage sales and distribution
Experience working with (or for) Beer/Wine/Spirit Distributors
Experience calling on off-premise and on-premise independent and chain accounts in the assigned territory
Experience calling on venues, hotels, concessionaires in Ventura, Santa Barbara, and San Luis Obispo a plus
Understanding of 3-tier pricing structure
Excellent time management and planning skills
Experience using VIP/IDig
Ability to plan and manage multiple responsibilities effectively
Knowledge of competitive market environment
Proficiency with personal computers/laptops and associated programs
Highly organized and able to establish clear priorities
Aggressive work ethic
Takes personal responsibility to make the right things happen
Positive attitude
Strong sense of urgency and focus on results
Problem-solving skills
Team player builds common goals and shared values
Effective communicator (listens well, seeks to understand)
Effective presentation skills.

Benefits

Comp & perks

Medical Insurance: 90% of the employee premium and 50% of dependent premiums covered
Dental & Vision Insurance: 100% of the employee premium and 50% of dependent premiums covered
Monthly Wellness Allowance $100 monthly reimbursement to support physical, emotional, and mental wellbeing, including gym memberships, fitness classes, yoga, strength training, or passes to Regional, State, or National Parks
18 days of PTO annually, accrued from your start date
11 paid holidays each year
Monthly product perks to enjoy our craft beverages
401(k) Retirement Plan Eligibility begins after 90 days 100% match on the first 3%, and 50% match on the next 3% after one year of employment

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

sales experienceadult beverage salesdistribution management3-tier pricing structurefinancial acumentime managementplanning skillsproblem-solving skillspresentation skills

Soft Skills

highly organizedaggressive work ethicpersonal responsibilitypositive attitudesense of urgencyfocus on resultsteam playereffective communicator