Golden Lighting

Ecommerce

• Develop and execute 360-degree strategies to scale traffic and conversion while maintaining healthy contribution margins.
• Analyze complex datasets to identify "white space" opportunities, trending search terms, and competitive gaps.
• Partner with Supply Chain and Creative teams to ensure inventory health and brand consistency across all touchpoints.
• Manage a diverse portfolio including Amazon (1P/3P), Walmart, Shopify, Wayfair, and Houzz.
• Lead the strategy for TikTok Shop and Instagram Shopping, focusing on the convergence of content and commerce.
• Proactively monitor and enforce MAP (Minimum Advertised Price) policies and brand protection protocols.
• Oversee the extraction and optimization of product data from our PIM (Sales Layer) to ensure 100% accuracy and high-quality SEO content.
• Run A/B tests on A+ Content, product titles, and imagery to maximize "Click-to-Cart" metrics.
• Implement dynamic pricing strategies that respond to market shifts while protecting brand value.
• Oversee (or partner with agencies on) Amazon Advertising, Walmart Connect, and Target Roundel to ensure an optimal ROAS/TACOS ratio.
• Maintain "Elite" account health status by monitoring shipping performance, defect rates, and policy updates.
• Identify and launch on new high-potential marketplaces or niche category-specific platforms.

Ecommerce Marketplace Manager