Golden Hippo

Paid Ads Specialist

Golden Hippo

full-time

Posted on:

Location Type: Remote

Location: California • United States

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Salary

💰 $72,000 - $90,000 per year

About the role

  • Set-up, manage, execute and analyze Pay-Per-Click (PPC) campaigns and budgets on a daily, weekly, and monthly basis to keep spend optimized for sales growth while hitting ROI goals
  • Recommend, Create, and A/B Test Sponsored Brands, Sponsored Products and Sponsored Display campaigns
  • Work with the eCommerce team to develop and implement marketing growth and profitability strategy
  • Work with the eCommerce team to develop a promotional calendar and marketing strategy
  • Monitor and identify market and competitor trends
  • Partner with eCommerce and brand teams to optimize and develop messaging and brand assets compliant with brand guidelines and Amazon standards to increase sales and conversions
  • Perform regular tracking and analysis on the performance of each advertising channel and campaign
  • Review retailer managed campaigns and social campaigns for performance metrics, analyze data and report on most successful tactics to shape future campaigns
  • Present data and campaign performance recaps to leadership periodically as needed

Requirements

  • Proven problem-solving skills.
  • Highly organized, analytical, and collaborative
  • Adaptive and flexible with managing changing priorities
  • Solid communication skills, both written and verbal
  • Excellent time management and organizational skills
  • Be an expert in digital advertising
  • Flexibility and adaptability
  • Required Education: Bachelor's degree in Marketing, Advertising, or related field
  • Required Experience:
  • 2-3 years of experience with Pay Per Click advertising (Amazon Advertising, Google Ads, Bing Ads, Facebook Ads, Walmart Connect)
  • Knowledge of Online Search Advertising (Amazon Ads), with a proven record of increasing sales a must
  • Knowledge of how product listings are considered relevant to Amazon’s search and sponsored algorithms
  • Preferred Experience:
  • Familiarity with Amazon Seller Central/Vendor Central platform/Walmart Connect/Chewy Ads/Perpetua
Benefits
  • Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
  • Annual bonus
  • We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career.
  • 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.
  • Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock. Learn more.
  • Reimbursements for a portion of personal cell phone and internet usage for eligible employees.
  • Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.
  • Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $9 million to date.
  • Potential for quarterly KPI bonuses.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Pay-Per-Click advertisingA/B Testingdigital advertisingOnline Search AdvertisingAmazon AdvertisingGoogle AdsBing AdsFacebook AdsWalmart ConnectChewy Ads
Soft Skills
problem-solvingorganizationalanalyticalcollaborativecommunicationtime managementflexibilityadaptability