Golden Hippo

Ecommerce

• Support the strategy and execution of brand site testing and optimization initiatives to improve engagement, reduce friction, and increase conversion.
• Own the experimentation roadmap, identify opportunities, develop test briefs, analyze performance, and translate results into actionable site improvements.
• Own the full A/B testing roadmap, including hypothesis development, test briefs, prioritization, and rollout recommendations.
• Analyze site performance across key KPIs (CVR, AOV, engagement, subscription opt-in, bounce rate), translating insights into actionable optimization plans.
• Become a subject matter expert on brand site behavior, customer journeys, subscription management flows, and friction points.
• Monitor test performance, analyze key KPIs, and translate results into clear insights.
• Partner with CX, tech, creative, and leadership to identify site improvement opportunities across homepage, PDPs, navigation, subscription management, and checkout.
• Partner with and support relationships with third-party testing and digital optimization vendors.
• Contribute to ongoing improvements in usability, site speed, mobile responsiveness, and overall CX experience.
• Document learnings, build testing best practices, and develop evergreen winners for site-wide implementation across the pet org.
• Maintain an organized testing backlog, prioritization framework, and archive of past experiments.

eCommerce Optimization Specialist

Performance Marketing

• Set up, manage, analyze, and scale Facebook campaigns and budgets on a daily, weekly, and monthly basis to keep spending optimized for sales growth while hitting strict ROI goals.
• Drive the creation of new ad creatives both through your own ideas as well as collaboration with copy and video creative departments to ensure that we have new, exciting creative to test for every offer each week.
• Continuously ideate, implement, and measure results of A/B testing for both creatives and campaign targeting to optimize for engagement/conversions
• Monitor and optimize ad performance across all campaigns, including during weekends and holidays, to ensure consistent ROI and respond promptly to performance fluctuations
• Perform regular tracking and analysis of the performance of each campaign.
• Prepare and deliver performance reports identifying successes and opportunities for improvement.
• Troubleshoot blockers to scale ad spend.
• Stay up-to-date on our offers, paid social media best practices, and our competitive landscape.
• Participate in innovation and improvement of team systems advertiser campaigns and launch flows.

Facebook Ads Specialist – Media Buyer

Producer

• Oversee the creative execution of short-form and long-form marketing videos using a data-driven, test-and-learn approach.
• Conceptualize new storytelling angles.
• Write scripts that combine a variety of storytelling narrative devices including narration, scripted copy, soundbites, video b-roll and graphics.
• Conduct documentary-style, on-camera interviews that elicit pithy compelling responses from brand “gurus” and customers (ie testimonials) and other on-camera talent.
• Work with videographers to gather video assets (i.e.identify needed video cover, set-up locations and direct videographers to shoot b-roll).
• Oversee the creative production of in-studio shoots in collaboration with camera crew and production managers.
• Collaborate with editors from pre-production to delivery, including providing feedback on edits, assist conceiving of graphics and on-screen text.
• Analyze performance data, and use data to create incremental video optimizations that scale.
• Available to drive, and occasionally travel, to locations in order to film and gather footage and conduct interviews.

Story Producer

Marketing

• Assist with critical retail projects and help bring our brands to life with our retail partners.
• Optimize marketing materials to be shared with sales partners and internal teams.
• Scrape competitive websites, Amazon, and Chewy sites for best practices in images and media campaigns.
• Find social media angles on Instagram and TikTok that can be leveraged to support retailers.
• Assist in organizing all retail-facing assets on the shared drive.
• Pull monthly data, update charts, and send them to the field.
• Create the monthly “Golden Scoop News Letter” and establish a retail-facing newsletter that would be pushed through CRM.
• Push weekly store locator updates across all brands and ensure clean data.
• Keep projects on track by looking at existing Jira tickets and keeping them up-to-date.
• Scan the merch portal for inventory, missing items, and duplicates.

Retail Marketing Intern

• The eCommerce Customer Experience & Marketplace Insights Intern supports the Marketplace team by identifying customer insights, improving product education, and enhancing the customer experience across Amazon marketplaces.
• Analyze Amazon customer reviews to identify recurring issues and root causes of customer dissatisfaction.
• Evaluate high-performing competitive products to identify opportunities for improvement.
• Identify opportunities for improved customer education through listing content and FAQs.
• Collaborate with Supply Chain and Marketing teams to align promotional calendars with inventory availability.
• Monitor marketplace response-time KPIs to help maintain a 99% positive seller rating.
• Develop post‑purchase engagement approaches within Amazon’s platform limitations.
• Assist in resolving complex customer issues such as shipping delays or product quality concerns.
• Evaluate and improve goodwill refund processes.
• Assess listings for optimization in AI-driven discovery environments including Amazon Rufus

eCommerce Customer Experience Intern

Project Manager

• The Project Coordinator will fill a key role between the post production workspaces of the Video Team and all other facilities, most notably the managers and employees of the digital marketing departments.
• This role will be responsible for intaking and exporting all necessary information related to digital video creatives for products/offers.
• This includes all tasks such as updating JIRA tickets, to identifying creatives needed for offers soon-to-test.
• Update and check in on all video team-related creative projects and their priorities.
• Update department tracking sheets (B-roll/interview logs, project list, VSL/connector tracker, etc.).
• Create tickets for new ad creatives and ad iterations in our JIRA system.
• Coordinate internal resources and ensure all projects are delivered on-time and within scope.
• Provide/Gather updates with key stakeholders on the status of upcoming projects.
• Communicate with many if not all internal and external company teams to ensure all members are on board with delegated tasks.
• Identify bottlenecks and other issues relating to completion of projects.
• Assist Post Production Supervisor with identifying priority projects and urgent tasks.
• Assist Post Production Specialist with advancing workflow of AI and Automation Tools.

Project Coordinator Intern

Video Editor

• Edit & Export both short-form and long-form videos for various platforms, including paid ads on social media.
• Shoot footage on iPhone/DSLR cameras to be used for thumb stoppers.
• Analyze video performance data and make adjustments accordingly.
• Create multiple edit variations from existing footage based on performance data.
• Collaborate with other stakeholders to optimize creatives.
• Manage priorities and workload effectively to meet all schedules and deadlines.
• Help craft brand-focused storytelling and elevate aesthetic across all video content in videos of varying lengths both in the edit and on set.
• Help manage the publishing process to ensure content is optimized across multiple platforms.

Video Editor Intern

Outside Sales

• Identify and acquire new stores within your assigned territory, using various sales tactics and strategies.
• Manage and grow territory level focused accounts (ie. small chains) through HQ relationships and joint business planning.
• Build and maintain strong distribution and store level relationships, providing excellent service and support.
• Meet and exceed sales targets, manage trade spend and travel budget and drive product adoption.
• Provide accurate and timely sales forecasts and reports to the sales management team.
• Continuously monitor and adapt to, and report back on, market trends and competitive activity within your territory.
• Collaborate with cross-functional teams to ensure seamless order fulfillment and client satisfaction.
• Ensure flawless execution of new product launches, promotions and marketing programs.
• Attend industry events, including distributor and retailer shows, to represent the brands and expand your network and stay updated on industry trends.
• Maintain a deep understanding of pet brands, the independent pet channel and the pet industry on the whole.

Territory Sales Manager

• Create and optimize video creatives for platforms such as Facebook, YouTube, Amazon, retail, etc and assist the post production team in project/asset organization.
• Edit & Export both short-form and long-form videos for various platforms, including paid ads on social media, brand videos, training videos, etc.
• Analyze video performance data and make adjustments accordingly.
• Shoot footage on iPhone/DSLR cameras to be used for thumbstoppers
• Collaborate with other stakeholders to optimize creatives
• Manage priorities and workload effectively to meet all schedules and deadlines
• Lead QC initiatives such as JIRA updates, & VAM related tasks, & log/track internal data sheets

Associate Video Editor, QC

Manager

• We’re looking for a thoughtful, service-driven Senior Manager, Benefits & Leave of Absence to lead and evolve the programs that care for our people.
• This role is critical in ensuring our employees feel supported during life’s most important moments—whether accessing healthcare, navigating a leave, or planning for their financial future.
• As a trusted leader within the People team, you will own the strategy, administration, and continuous improvement of our benefits and leave programs across multiple U.S. states.
• You will ensure our programs are competitive, compliant, and delivered with a high level of care, empathy, and operational excellence.
• This role requires both strategic thinking and hands-on execution, as well as a strong commitment to providing exceptional employee support.

Senior Manager, Benefits – LOA

• Set-up, manage, execute and analyze Pay-Per-Click (PPC) campaigns and budgets on a daily, weekly, and monthly basis to keep spend optimized for sales growth while hitting ROI goals
• Recommend, Create, and A/B Test Sponsored Brands, Sponsored Products and Sponsored Display campaigns
• Work with the eCommerce team to develop and implement marketing growth and profitability strategy
• Work with the eCommerce team to develop a promotional calendar and marketing strategy
• Monitor and identify market and competitor trends
• Partner with eCommerce and brand teams to optimize and develop messaging and brand assets compliant with brand guidelines and Amazon standards to increase sales and conversions
• Perform regular tracking and analysis on the performance of each advertising channel and campaign
• Review retailer managed campaigns and social campaigns for performance metrics, analyze data and report on most successful tactics to shape future campaigns
• Present data and campaign performance recaps to leadership periodically as needed

Paid Ads Specialist

People Operations

• Design and execute an ongoing total rewards strategy to support and sustain a high-performing culture that attracts, motivates, retains, and rewards employees.
• Partner with business leaders, TA, and HRBP teams to analyze and make strategic compensation and benefits recommendations that support competitive hiring, internal equity, and retention.
• Lead the design, administration, and continuous improvement of benefits programs, including health, retirement, life, disability, flexible spending accounts, PTO, and voluntary plans.
• Ensure compliance with federal, state, and local regulations (FLSA, ERISA, ACA, HIPAA) and stay ahead of legislative changes to mitigate risk and advise leadership.
• Own change management for new or updated compensation, benefits, and HR operational programs, ensuring alignment, clarity, and engagement across the organization.
• Lead all incentive programs, including KPI-driven, bonus, ESOP, and SARs plans, ensuring proper governance, communication, and compliance.
• Oversee benefits open enrollment, new hire enrollment, and annual audits; ensure accuracy, compliance, and a positive employee experience.
• Develop and enforce high standards for People Services operations, including vendor management, documentation, process consistency, and compliance.
• Continuously evaluate internal equity, program effectiveness, and ROI for all total rewards initiatives; recommend improvements to drive a high-performing culture.
• Supervise the Senior Manager of Benefits and ensure operational efficiency.
• Lead the Payroll team to ensure accurate, compliant, and timely operations across all employees.
• Manage HRIS configuration, reporting, and system improvements to support operational efficiency and strategic decision-making.
• Build a metrics-driven culture within the People Services team, developing dashboards, KPIs, and quarterly reports for HR leadership and business partners.
• Continuously evaluate HR processes, technology, and analytics to identify opportunities for streamlining, improving accuracy, and supporting strategic objectives.
• Ensure all payroll, HRIS, benefits, and compensation processes comply with federal and state regulations (FLSA, ERISA, ACA, HIPAA, etc.).
• Manage vendor relationships for payroll, benefits, HRIS, retirement, and other HR services.
• Provide reporting, metrics, and analysis to support HR leadership, HRBP, and TA teams in decision-making and workforce planning.
• Lead, mentor, and coach People Services team members to maintain high competency and adherence to best practices across HR operations, total rewards, payroll, HRIS, and data analytics.
• Establish and enforce high standards of quality, compliance, and timeliness across all functions.
• Promote a culture of continuous improvement, collaboration, and accountability across the People Services team.

Director of People Services

Art Director

• Elevating and differentiating the visual expression of a portfolio of premium pet brands at scale.
• Leading a small but high-impact internal design team.
• Sourcing and coordinating with external agency and freelance partners.
• Ensuring world-class execution across packaging, photography, ecommerce, in-store merchandising and digital and print campaigns.
• Serving as the visual authority across brands by balancing strategic intent and creative and operational excellence.
• Owning and elevating the visual expression of each brand in the portfolio, ensuring clear differentiation while maintaining high standards suitable for premium CPG.
• Partnering with brand, marketing, and product leaders to shape creative direction.
• Translating brand strategy into distinctive, effective visual systems across packaging, photography, digital, and print.
• Acting as the primary creative liaison to any external agencies and freelance creative professionals, ensuring alignment, clarity, and high-quality output.
• Ensuring all visual design projects meet quality, budget, and timeline expectations.
• Establishing efficient workflows and thorough documentation that support multiple brands simultaneously and allows for future scale.
• Acting as the final creative quality check for all visual work across internal and external team.

Associate Creative Director, Visual Design

Copywriter

• Write and edit successful scripts for long-form video and text sales letters
• Develop a deep understanding of the different products and brands in need of written content
• Continuously iterate on copy to increase conversions and beat controls, with a focus on customer acquisition
• Create copy to be included on upsell funnel pages, ads, landing pages, and other projects as assigned
• Consistently produce Facebook/YouTube ad creative that scales
• Edit and proofread writing of colleagues
• Conduct research to ensure that written content is accurate
• Drive and provide creative direction on key projects, including video shoots as appropriate
• Support and provide feedback to junior copywriters
• Collaborate in-depth with media buyers, video editors and product development team