Golden Hippo

Brand Manager

• The Assistant Brand Manager (ABM) supports the Senior Brand Manager in driving strategy and execution for both a scaled brand and an emerging brand.
• This role focuses heavily on project management, ensuring brand initiatives, product launches, and campaigns are executed on time and aligned with company goals.
• The ABM works cross-functionally with creative, operations, product development, and CX teams to keep projects organized, track timelines, and maintain brand consistency across all channels.
• Manage end-to-end project execution, including planning, timelines, and performance analysis, refining strategies to maximize ROI, CVR, AOV, LTV and other relevant metrics.
• Develop and execute integrated marketing campaigns to increase brand awareness, customer acquisition, and loyalty.
• Conduct market, customer, and competitor research to identify trends, opportunities, and potential threats.
• Strategize website merchandising and promotions to drive revenue and product trials.
• Support and enhance customer onboarding and engagement across inserts, autoresponders, email, SMS, and other marketing touchpoints.
• Collaborate with SEO, CX, content, and cross-functional teams (operations, sales, customer service, product development) to ensure alignment and consistent brand messaging.
• Lead brand initiatives to improve customer retention, repeat purchases, lifetime value, and subscription performance.

Assistant Brand Manager – Pet

Marketing Operations

• Creates & manages funnel records for landing pages, order forms, products, coupons, and more within SalesForce CRM.
• Work with marketing leads on various projects in order to create & manage JIRA tickets for copy, design, and web development, contributing to their successful execution and achieving project objectives in a timely manner.
• Implements new product skus & product variants from sku creation, pricing review, to order form record creation, and quality assurance.
• Conduct A/B tests on various platforms to evaluate marketing strategies, compile and analyze the results, and recommend actionable insights and solutions for improved campaign performance.
• Stay on top of relevant back-end spreadsheets, databases, and inventories, ensuring data accuracy and accessibility for informed marketing decisions.
• Collaborate with cross-functional teams to collect assets and information relevant to marketing initiatives, fostering effective communication and alignment.

Marketing Operations Specialist

Influencer Marketing

• Support the Influencer team in executing and managing a broad range of partnerships across multiple brands
• Interact with our online community of partners via social media & email, providing feedback, product knowledge, social media success strategies, and customer service
• Assist in the creation of educational resources, training, and social media content around the brand, products, discount links, and commission process
• Conduct outreach to qualified potential social and customer partners, communicating the value, perks, and mission of the program leading to new sign-ups
• Conduct competitive research of influencer and ambassador marketing programs to help develop program reach, engagement, and success
• Track and share results of current influencer and ambassador marketing campaigns with a data-driven mindset
• Learn how to build, scale, and manage high-impact partnerships programs and directly impact their trajectories

Assistant Brand Manager – Pet

Marketing Operations Specialist

Influencer Intern