Gold Pão

Threat Intelligence Specialist

• Map the bakery market by region, city and neighborhood through internal or commissioned research, identifying and classifying points of sale by channel and segment.
• Prepare market intelligence reports with action plans for business expansion.
• Study the market to identify risks and business opportunities, developing growth scenarios.
• Implement CRM and the Neppo ChatBot.
• Regularly research market information to evaluate the results of commercial processes, aiming to improve processes and optimize outcomes.
• Follow up on marketing and trade marketing actions/campaigns, evaluating the return from customer contacts based on team feedback, as well as the effectiveness of engagement approaches.
• Monitor business and market trends (in collaboration with Marketing and R&D), including new product launches, competitors, technologies and tools to keep the area’s resources up to date and performing at their best.
• Use market data tools for analysis and insight generation such as Scanntech, Nielsen and others.
• Prepare and manage the sales funnel together with the commercial team.
• Produce monthly maps and summary charts showing area performance for review by commercial management.
• Analyze the effectiveness of Marketing/Trade Marketing actions in promotions, product activations at points of sale (POS), campaigns and product launches.
• Monitor pricing policy versus market price research.
• Analyze portfolio performance and propose tactical adjustments based on market intelligence data.

Market Intelligence Analyst

Analyst

• Verify and correct input tax entries recorded for monthly closing;
• Recording/entry of tax documents;
• Review and correct invoices and tax ledger entries;
• Calculation of state taxes, withheld taxes and municipal taxes;
• Filing of ancillary tax obligations such as SPED Fiscal, GIA‑ST and eSocial/REINF, etc.;
• Registration of products, suppliers and customers;
• Provide basic guidance on tax documents to internal and external stakeholders;
• Tax Reform (monitoring and implementation);

Market Intelligence Analyst

Tax Analyst – Junior