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About the role
Key responsibilities & impact- Map the bakery market by region, city and neighborhood through internal or commissioned research, identifying and classifying points of sale by channel and segment.
- Prepare market intelligence reports with action plans for business expansion.
- Study the market to identify risks and business opportunities, developing growth scenarios.
- Implement CRM and the Neppo ChatBot.
- Regularly research market information to evaluate the results of commercial processes, aiming to improve processes and optimize outcomes.
- Follow up on marketing and trade marketing actions/campaigns, evaluating the return from customer contacts based on team feedback, as well as the effectiveness of engagement approaches.
- Monitor business and market trends (in collaboration with Marketing and R&D), including new product launches, competitors, technologies and tools to keep the area’s resources up to date and performing at their best.
- Use market data tools for analysis and insight generation such as Scanntech, Nielsen and others.
- Prepare and manage the sales funnel together with the commercial team.
- Produce monthly maps and summary charts showing area performance for review by commercial management.
- Analyze the effectiveness of Marketing/Trade Marketing actions in promotions, product activations at points of sale (POS), campaigns and product launches.
- Monitor pricing policy versus market price research.
- Analyze portfolio performance and propose tactical adjustments based on market intelligence data.
Requirements
What you’ll need- Bachelor’s degree in Economics, Statistics, Engineering, Business Administration or a related field.
- Proficiency in Excel and PowerPoint.
- Experience with CRM systems.
- Experience with market data tools such as Scanntech, Mintel and Nielsen.
- Strong analytical skills with data.
- Solid financial acumen.
- Knowledge of distribution channels.
- Reside in Ribeirão Preto or the surrounding region.
Benefits
Comp & perks- Health insurance
- Dental plan
- Life insurance
- Food allowance
- Transportation voucher
- Pharmacy benefit
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
market researchdata analysisCRM systemsExcelPowerPointmarket intelligencefinancial analysisportfolio performance analysispricing policy analysisbusiness expansion planning
Soft Skills
analytical skillsorganizational skillscommunication skillsteam collaborationproblem-solving skillsstrategic thinkingattention to detailadaptabilitycritical thinkingcustomer engagement
