Going

Chief Marketing Officer

• Own the strategy, execution, and performance of the member lifecycle for our 2M+ monthly active members across email, push, in-app, and web — from onboarding through winback.
• Set the roadmap, own the lifecycle calendar, build the reporting that tracks our impact, and lead and develop the lifecycle team.
• Develop a deep understanding of Going's Braze integration, lifecycle program, and marketing tech stack, identifying the highest-impact opportunities to improve member experience and business results.
• Take ownership of the lifecycle calendar and campaign workflows, establishing clear intake, prioritization, QA, and conflict-free scheduling.
• Build a consolidated view of lifecycle performance and establish a reporting cadence with leadership.
• Get to know your team — their goals, strengths, and development areas — and establish your management rhythm (1:1s, rituals, priorities).
• Publish a prioritized lifecycle roadmap and experimentation plan.
• Own the strategy, enhancement, and execution of the full lifecycle program. Including scaling personalized, omni-channel communications across email, push, in-app, and web that support the Going mobile app, website, and new-to-market product value.
• Own performance and reporting end-to-end (onboarding through winback), continually improving key metrics like activation, adoption, engagement, retention, and LTV, and owning the dashboards that track and socialize results.
• Apply AI to all relevant automated journeys to increase program performance and team efficiency.
• Translate business goals into delivery requirements — data, segmentation, targeting logic, and dynamic content — partnering closely with Data, Product, and Engineering teams on technical projects.
• Hire, mentor, and develop a high-performing lifecycle team that approaches problem-solving with a member-first mindset and a strong testing culture.

Director, Lifecycle Marketing