Director, Lifecycle Marketing

Going

Director, Lifecycle Marketing overseeing member lifecycle for consumer app with 2M+ active users. Driving strategies for onboarding, retention, and engagement using AI-driven efficiency.

Posted 7/10/2026full-timeRemote • 🇺🇸 United StatesLead💰 $175,000 - $190,000 per yearWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own the strategy, execution, and performance of the member lifecycle for our 2M+ monthly active members across email, push, in-app, and web — from onboarding through winback.
Set the roadmap, own the lifecycle calendar, build the reporting that tracks our impact, and lead and develop the lifecycle team.
Develop a deep understanding of Going's Braze integration, lifecycle program, and marketing tech stack, identifying the highest-impact opportunities to improve member experience and business results.
Take ownership of the lifecycle calendar and campaign workflows, establishing clear intake, prioritization, QA, and conflict-free scheduling.
Build a consolidated view of lifecycle performance and establish a reporting cadence with leadership.
Get to know your team — their goals, strengths, and development areas — and establish your management rhythm (1:1s, rituals, priorities).
Publish a prioritized lifecycle roadmap and experimentation plan.
Own the strategy, enhancement, and execution of the full lifecycle program. Including scaling personalized, omni-channel communications across email, push, in-app, and web that support the Going mobile app, website, and new-to-market product value.
Own performance and reporting end-to-end (onboarding through winback), continually improving key metrics like activation, adoption, engagement, retention, and LTV, and owning the dashboards that track and socialize results.
Apply AI to all relevant automated journeys to increase program performance and team efficiency.
Translate business goals into delivery requirements — data, segmentation, targeting logic, and dynamic content — partnering closely with Data, Product, and Engineering teams on technical projects.
Hire, mentor, and develop a high-performing lifecycle team that approaches problem-solving with a member-first mindset and a strong testing culture.

Requirements

What you’ll need

8+ years in lifecycle/CRM/retention marketing for B2C brands (ideally a consumer app or subscription business), with 3+ years leading and developing people.
Proven ownership of an end-to-end lifecycle program across multiple channels (email, push, in-app, web), including calendar ownership and program governance.
Deep, hands-on expertise in Braze (or a comparable enterprise CRM) — Canvas, segmentation, behavioral triggers, and personalization/Liquid logic.
Strong analytical skills: cohort analysis, LTV modeling, A/B testing, and retention/funnel reporting. Comfortable building and socializing dashboards. SQL experience or willingness to learn.
Hands-on experience applying AI to lifecycle marketing — e.g., AI-driven personalization, send-time optimization, predictive segmentation, dynamic content, and automation — with the judgment to evaluate AI outputs against brand and quality standards and awareness of data privacy/governance.
Track record of partnering with Data, Product, and Engineering to ship technical projects; able to translate fluently between technical and non-technical stakeholders.
A strong copywriter who can write clear, on-brand, high-converting copy across email, push, in-app, and web. You're not a designer, but you write well, give sharp and constructive creative critique, and raise the quality bar across the team.
Proven campaign development chops — you can take a campaign from concept and brief through messaging, creative direction, and execution, and you partner effectively with designers (strong briefs, balancing brand voice with performance).
Outstanding project management and organization; a self-starter who balances multiple priorities and follows through.
Goal-oriented, with a track record of setting and achieving long-term performance metrics. Thrives in a fast-paced startup environment, wearing multiple hats and working on a breadth of projects.
You're legally authorized to work in the United States and able to work US-hours.

Benefits

Comp & perks

100% remote work environment
Annual team retreats, with past destinations including Scottsdale, Washington D.C., Vancouver, and Mexico City.
Open vacation policy, with a 15-day minimum
Comprehensive health, vision, dental, and life insurance
401(k) with a 5% match
$750/quarter remote work, wellness, and wisdom stipend
Up to 12 weeks of paid family leave
Meetup stipend when you cross paths with a co-worker
Continuing education & development reimbursement
Challenging problems to solve and an awesome team to collaborate with every single day

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Lifecycle MarketingCRM ManagementCohort AnalysisA/B TestingSQLCampaign DevelopmentPerformance MetricsData SegmentationDynamic ContentRetention Reporting

Soft Skills

LeadershipCopywritingProblem-SolvingOrganizationGoal-Oriented