GOCOMO

Social Media Manager

• Strategic social media planning: Development of long-term concepts for brand channels and campaigns that increase reach and engagement
• Project management: Independently plan, implement and monitor projects in content, community and paid media
• Cross-functional coordination: Coordinate and align with internal teams and external partners to ensure efficient campaign execution
• Client consulting & stakeholder communication: Provide strategic advice, manage expectations and develop suitable proposals together with the commercial team
• Performance analysis & optimization: Evaluate campaigns, identify optimization opportunities and derive data-driven recommendations
• Trend & innovation monitoring: Monitor relevant social media trends and continuously develop the channels

Senior Social Media Conceptionist

Influencer Marketing

• Strategic campaign management: Planning, implementation and optimization of influencer marketing campaigns with a focus on performance and brand awareness
• Close client support: Collaborating with Key Account Management to ensure each client's individual strategy
• Project management: Preparing weekly updates, organizing and running client meetings, and developing long-term client retention measures
• Market and competitor analysis: Identifying trends, analyzing the competitive landscape and deriving strategic actions
• Budget & margin responsibility: Managing and controlling costs, budgets and margin targets to ensure economic efficiency
• Internal & external communication: Acting as an interface between clients, creators and internal teams to ensure smooth campaign execution
• Paid media management: Owning performance marketing campaigns on platforms such as Meta and TikTok to maximize campaign results

Senior Influencer Marketing Manager

Strategy

• Strategic leadership and oversight of clients and projects
• Development of strategies for brand, communication, campaigns, organization and operating models
• Ensuring alignment between client objectives and creative outputs and providing advisory support
• Leading consulting projects and building and maintaining client relationships according to their needs and objectives
• Translating business goals into operational social media measures and coordinating schedules and resources in project management
• Reviewing deliverables, conducting strategy workshops (including with top management) and supporting new-business activities and pitches

Senior Strategy Consultant

• Plan, execute and monitor various projects in channel and community management, social media campaigns, and content production
• Develop creative concepts and strategies for brand channels and social media campaigns
• Advise and manage expectations across the project team during briefings and timeline planning
• Work closely with the Commercial team to strengthen client relationships and develop suitable proposals