Senior Marketing Manager – Integrated Campaigns, Product Marketing
Gocious
full-time
Posted on:
Location Type: Hybrid
Location: Irvine • California • 🇺🇸 United States
Visit company websiteSalary
💰 $110,000 - $140,000 per year
Job Level
Senior
About the role
- Define marketing strategy and set direction for product understanding in the market
- Own narrative, sequencing, and prioritization
- Design and lead integrated, account-aware campaigns
- Develop a deep understanding of the Gocious platform and customer use cases
- Oversee day-to-day marketing operations and ensure quality control
- Design webinars as part of integrated campaigns
- Participate in quarterly planning with Product, Sales, and Leadership
- Own campaign-level performance analysis across channels
Requirements
- 6–9+ years of B2B SaaS marketing experience
- Proven experience leading integrated, omni-channel campaigns
- Strong product marketing foundation (positioning, messaging, GTM)
- Experience directing agencies and cross-functional stakeholders
- Comfortable operating at both strategic and operational levels
- Familiarity with CMS platforms, marketing automation, and analytics tools
- Startup or high-growth experience strongly preferred
Benefits
- 401(k)
- Medical, dental, and vision insurance
- Generous PTO
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B SaaS marketingintegrated campaignsproduct marketingpositioningmessagingGTMcampaign performance analysismarketing automationanalytics tools
Soft skills
leadershipstrategic thinkingoperational managementcross-functional collaborationcommunication