Go RH

Content Marketing Specialist

Go RH

full-time

Posted on:

Location Type: Remote

Location: Canada

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About the role

  • Content planning and coordination
  • Collaborate with the VP of Marketing to help define and execute our content strategy
  • Create and maintain a content calendar covering blog posts, newsletters, social media, web pages, and larger content initiatives
  • Ensure consistency of tone, messaging and positioning across all channels
  • Develop a strong understanding of our ICP (ideal customer profile) and key personas
  • Create content tailored to different personas and stages of the buyer journey
  • Help translate complex product- and workplace-related topics into clear, engaging content
  • Write and edit high-quality content, including blog posts, website copy, newsletters and email campaigns, social media content, long-form content, webinar plans, and sales/promotional materials
  • Repurpose content across channels to maximize reach and effectiveness
  • Track content performance with support from marketing leadership
  • Continuously improve writing, storytelling and content effectiveness
  • Stay curious about B2B SaaS, content trends and best practices

Requirements

  • 2–3 years of experience in content marketing, communications, or a related field
  • Strong writing skills in English
  • Experience contributing to or managing a content calendar
  • Interest in B2B marketing, preferably B2B SaaS
  • Comfortable working across multiple content formats and channels
  • Organized, reliable and eager to learn
  • Able to iterate quickly and improve
  • Experience in a B2B or SaaS environment (a plus)
  • Basic knowledge of SEO or a strong interest in learning it (a plus)
  • Experience producing newsletters, downloadable content (eBooks, reports) or webinars (a plus)
  • Bilingual (English/French) (a plus)
Benefits
  • Clear opportunity to progress into a more senior content role as the team grows

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
content marketingwritingcontent calendar managementSEOB2B marketingSaaSnewsletter productionwebinar productioncontent repurposingstorytelling
Soft skills
organizationreliabilityeagerness to learniterationcollaborationcommunicationadaptabilitycuriosity