Go Maverick Group

Content Marketing Manager

• Support day-to-day marketing programs across digital channels, customer communications, and eCommerce initiatives.
• Maintain and update the client's website, including product pages, landing pages, content updates, and basic SEO best practices.
• Coordinate website content updates with Product, Sales, and Engineering teams.
• Monitor website performance metrics (traffic, engagement, lead activity) and support reporting efforts.
• Execute social media posting schedules across LinkedIn and other relevant B2B platforms.
• Develop and publish product, application, and company content in alignment with brand guidelines.
• Monitor engagement, comments, and basic analytics to inform content optimization.
• Create and maintain a content calendar.
• Build, schedule, and deploy email campaigns using marketing automation tools (e.g., HubSpot, Mailchimp, or similar).
• Manage tradeshows.
• Support newsletters, product announcements, promotions, and customer communications.
• Maintain email lists, segment audiences, and ensure data hygiene.
• Support eCommerce initiatives, including product uploads, content updates, promotions, and merchandising coordination.
• Assist with pricing updates, SKU organization, and product content accuracy in collaboration with Product and Operations.
• Help monitor eCommerce performance and customer behavior trends.
• Manage marketing calendars, timelines, and project tracking to ensure on-time execution.
• Coordinate with external vendors, agencies, and internal stakeholders as needed.
• Maintain marketing assets, templates, and documentation.
• Support trade shows, promotions, and special initiatives as assigned.

Content Marketing Strategist