GM Financial

Growth Partnerships Lead

GM Financial

full-time

Posted on:

Location Type: Hybrid

Location: Fort Worth • Texas • United States

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Job Level

Senior

About the role

  • Create actionable growth strategies that focus on expanding the user base, penetrating new markets, and increasing revenue.
  • Lead direct-to-consumer acquisition strategy, including affiliate/partner marketing and new channels.
  • Develop, refine, and grow a high performing, metrics-driven, customer acquisition funnel.
  • Measure and report on the performance of partnership marketing initiatives, optimizing for new customer acquisition growth and CAC.
  • Continuously evaluate the performance and ROI of campaigns, adjusting demand tactics and strategy accordingly.
  • Design and manage controlled experiments (A/B, Multivariate, etc.) from start to finish.
  • Identify, evaluate, and create new strategic partnerships and product opportunities to expand distribution and customer acquisition for our emerging direct lending products.
  • Collaborating with product, engineering, and design teams to improve product features and user experience.

Requirements

  • Experience in strategic planning and analysis
  • Proven experience scaling demand generation programs through technology, data and process.
  • Demonstrated understanding and experience with digital and traditional marketing platforms
  • Financial acumen to be able to analyze and understand the financial implications of business strategies
  • Knowledge of CRM best practices in customer segmentation, audience building, personalization and measurement to drive performance
  • Ability to dive into performance measurements with teams to help optimize and find key insights into performance
  • Exceptional communication and relationship management skills, with the ability to influence and work with senior stakeholders
  • Ability to translate broad marketing goals into technical/analytical applications and synthesize results into relevant strategic marketing recommendations
  • Excellent writing, communication, time management, and project management skills
  • Ability to effectively communicate to all levels of management and influence cross-functional teams without formal authority
  • Ability to understand opportunities from a business, analytical, and technical lens
  • A test-and-learn mindset and the ability to move quickly and decisively in a dynamic environment.
  • Proficiency with marketing automation and CRM systems, such as Salesforce, preferred
  • Experience managing agency/vendor relationships
  • Experience marketing regulated financial products or working with compliance/legal team
  • Partnerships and/or business development experience in financial technology industry
  • Strong financial modeling and business case development skillset
  • 3-5 years of partnership or affiliate marketing experience required
  • 3-5 years of demand generation experience, or related project or program management experience preferred
  • 3-5 years of understanding of industry trends and how to leverage digital channels for growth preferred
  • Prior experience in financial services or at a FinTech company a plus
  • Bachelor’s Degree or equivalent work experience required
  • Master’s Degree preferred
Benefits
  • 401K matching
  • bonding leave for new parents (12 weeks, 100% paid)
  • tuition assistance
  • training
  • GM employee auto discount
  • community service pay
  • nine company holidays
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
strategic planningdemand generationcustomer acquisitionfinancial modelingA/B testingmultivariate testingCRM best practicesperformance measurementdata analysisproject management
Soft Skills
communicationrelationship managementinfluencetime managementanalytical thinkingcollaborationadaptabilityproblem-solvingleadershipcreativity
Certifications
Bachelor’s DegreeMaster’s Degree