Globo

Artificial Intelligence

• Desenvolver, testar e manter pipelines de ingestão, transformação e disponibilização de dados;
• Garantir a confiabilidade, escalabilidade e performance das soluções de dados;
• Trabalhar com grandes volumes de dados estruturados e não estruturados;
• Participar da modelagem de dados e definição de arquitetura para soluções analíticas.

Engenheira de Dados Pleno – Soluções de Analytics em Advertising, Data & AI

Journalist

• Real-time content production for social media.
• Shooting and editing vertical videos.
• Support content curation, including repurposing material, identifying trends, and relevant dates.

Video Producer – Social Media, Journalism

Vice President

• Design and execute employer branding projects that increase Globo's employer brand attractiveness and make the pillars of our EVP tangible, seeking innovative solutions to attract and retain top talent;
• Lead activation of our EVP pillars across content for social media and events;
• Translate data and metrics into strategic recommendations by analyzing brand perception, digital engagement, and talent conversion to continuously optimize initiatives;
• Explore Artificial Intelligence tools to streamline employer brand processes and develop innovative solutions;
• Work collaboratively and build relationships with internal stakeholders (Internal Communications and Employee Engagement, Brand and Communications, HR Partners, and other HR subsystems) and external partners to ensure alignment and impact of initiatives.

Senior EVP and Employer Brand Analyst – Human Resources

Content Marketing Manager

• Support the analysis of international audiovisual content;
• Research trends and movements in the entertainment market;
• Prepare reports on audience potential and cultural relevance;
• Organize materials and presentations to support the department's decision-making.

Content Assistant, Curation & Licensing

Financial Planning and Analysis

• Perform financial analyses and prepare management reports (Income Statement/P&L, cash flow, projections);
• Support budget planning and periodic reviews (forecasting);
• Monitor expenses, revenues and investments, ensuring adherence to the budget;
• Participate in the monthly accounting and financial close processes;
• Interact with internal departments (Accounting, Tax, Legal, Procurement) and external parties (auditors, banks);
• Prepare presentations for partners/stakeholders (HUB, London) summarizing financial results and movements;
• Ensure compliance with corporate policies and regulatory requirements;
• Automate processes and propose continuous improvements.

Mid-level Financial Analyst

SEO Marketing

• Lead the SEO strategy to improve organic metrics and drive search-generated traffic;
• Operate the SEO routine autonomously for Globo’s main digital products, such as g1, ge and Globoplay;
• Maintain meta tags and other technical aspects of indexing and performance;
• Extract and curate keywords for both breaking news and evergreen content strategies;
• Optimize content based on SEO best practices;
• Analyze technical SEO optimization opportunities;
• Create technical guides for optimization and SEO best practices;
• Report on and analyze organic performance and AI platform results across Globo’s sites, providing a data-driven perspective to the marketing, product and editorial teams;
• Develop data-storytelling presentations to communicate insights clearly and impactfully.

Mid-level Market Intelligence Analyst, Social Insights – SEO

• Manage the Receitas.com team, with emphasis on producing content related to the digital gastronomy space, highlighting Globo IPs such as the reality show "Chef de Alto Nível" and segments from variety programs;
• Adopt a strategic perspective internally to work with partner departments and externally to monitor trends in the digital gastronomy content market, focusing on short-form video, contemporary and dynamic language, and creators aligned with the brands;
• Develop creative content for all platforms, supported by data, market trends, and Globo’s values and principles;
• Analyze metrics and insights to guide production and ensure content relevance and impact;
• Plan publishing and distribution strategies that maximize reach and engagement.

Content Coordinator

Sales

• Develop and maintain revenue potential models (TAM, SAM, SOM) by customer, segment, region, or vertical, considering variables such as company size, industries, penetration, churn, and historical upsell;
• Map the customer base to identify growth opportunities (e.g., high-potential accounts, under-penetrated accounts) and define prioritization criteria;
• Segment the customer/prospect database for customized revenue-growth campaigns (scope: acquisition, retention, expansion) and measure the impact of these campaigns on incremental revenue, conversion, and ROI;
• Monitor recurrence, frequency, average ticket, product mix, and customer usage/purchase patterns;
• Detect critical behavioral changes that indicate churn risk, decreased engagement, or upsell opportunity;
• Implement cohort and customer lifecycle analyses to support retention and expansion decisions;
• Build automated alerts, rules, and triggers (e.g., volume drop, absence of transactions, reduced engagement);
• Collaborate with Marketing Automation to create behavior-driven journeys for churn prevention;
• Co-design data-driven acquisition, upsell, cross-sell, and reactivation campaigns with Marketing and Sales;
• Measure campaign impact: pipeline generated, conversion, ROI, incremental revenue, and journey efficiency;
• Create analytical dashboards (Power BI, Tableau, Looker) to track potential, behavior, conversion, and incremental revenue;
• Produce recurring studies on campaign performance and customer-base evolution (LTV, churn, share-of-wallet);
• Translate analyses into practical, actionable insights for leadership and commercial squads to support decision-making.

Sales Campaigns Specialist

• Develop, maintain, and enhance the revenue forecast model (monthly, quarterly, annual) based on pipeline data, sales history, seasonality, and closing probability;
• Monitor and report key performance indicators (KPIs) for the sales team and the funnel;
• Build dashboards and regular reports for sales leadership;
• Ensure the integrity, consistency, and quality of sales, pipeline, and CRM data;
• Collaborate with Sales Operations, Marketing, and Finance to align forecasting assumptions;
• Support customer portfolio planning.