Mid-level Market Intelligence Analyst, Social Insights – SEO
Globo
full-time
Posted on:
Location Type: Hybrid
Location: Rio de Janeiro • Brazil
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About the role
- Lead the SEO strategy to improve organic metrics and drive search-generated traffic;
- Operate the SEO routine autonomously for Globo’s main digital products, such as g1, ge and Globoplay;
- Maintain meta tags and other technical aspects of indexing and performance;
- Extract and curate keywords for both breaking news and evergreen content strategies;
- Optimize content based on SEO best practices;
- Analyze technical SEO optimization opportunities;
- Create technical guides for optimization and SEO best practices;
- Report on and analyze organic performance and AI platform results across Globo’s sites, providing a data-driven perspective to the marketing, product and editorial teams;
- Develop data-storytelling presentations to communicate insights clearly and impactfully.
Requirements
- Bachelor’s degree in Marketing, Communications or a related field.
- Experience with agile methodology;
- Previous experience in data analysis and presenting results;
- Experience with publishing platforms, streaming services and digital products.
Benefits
- Our selection processes are 100% remote, and we encourage applications from anywhere in Brazil and around the world.
- We create environments where everyone is included, welcomed and valued.
- We are committed to making Globo increasingly diverse.
- Opportunities to work on new business initiatives.
- Put the consumer at the center of our decisions.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
SEO strategykeyword extractiontechnical SEOcontent optimizationdata analysisdata storytellingmeta tags managementperformance analysisagile methodology
Soft skills
communicationautonomypresentation skillscollaboration
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Communications