Global Prairie

Director

• Develop and oversee strategies across brand, communications and public affairs.
• Oversee and coordinate all aspects of complex and varied research projects, including primary and secondary research.
• Design and facilitate workshops for client audiences.
• Author and present proposals to sell recommended approach.
• Develop strategic recommendations for clients.
• Collaborate with creative teams for strategic consistency.
• Guide and oversee measurement and performance reporting.
• Leverage data analytics and AI platforms for insights.
• Serve as a strategic consultant to client teams.
• Mentor Managers and Associates within the Insight & Strategy team.

Director, Insight & Strategy

Performance Marketing

• Owns the day-to-day management and optimization of paid search campaigns
• Develops and executes paid search strategies aligned to client business objectives and broader media plans
• Manages keywords, budgets, bidding strategies, ad copy, and testing initiatives to drive continual performance improvement
• Monitors performance against key KPIs, identifying opportunities to improve efficiency and scale results
• Analyzes campaign data and prepares clear, actionable performance reports and recommendations

Director, Insight & Strategy

Manager, Digital & Technology – Paid Search