Global Industrial Company

Manager, Integrated Marketing

Global Industrial Company

full-time

Posted on:

Location Type: Office

Location: Richmond Hill • Canada

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Tech Stack

Cloud

About the role

  • Identify and lead ecommerce growth initiatives to drive revenue expansion and enhance customer experience.
  • Build, launch, and scale the Amazon Marketplace presence for the brand and product portfolios.
  • Own Amazon channel strategy including listings, content optimization, brand storefronts, promotions, and performance tracking
  • Lead marketing strategy and project management for e-procurement initiatives, partnering with internal teams and customers to expand adoption and usage.
  • Develop go-to-market plans to support new e-procurement channel expansions.
  • Develop and execute account-based marketing strategy, email and SMS programs in partnership with sales, including communication planning, personalization, segmentation, A/B testing, and lifecycle marketing to drive demand and account engagement, leveraging Salesforce Account Engagement and related CRM and marketing automation platforms.
  • Partner with data analytics to identify high-value customer segments and build targeted, personalized marketing program, and communications that elevate the customer journey and experience.
  • Develop and manage integrated, omni-channel marketing campaigns across digital, email, marketplace, PPC, social media and sales channels through marketing calendar to drive pipeline and activation growth.
  • Partner with the Director of Marketing to shape and deliver marketing strategies focused on business growth and end to end customer experience.
  • Support pipeline growth, account expansion, and customer retention through data-driven marketing programs.
  • Own and execute the content strategy across SEO, ecommerce, knowledge centre, and sales channels to drive organic growth, customer engagement, lead generation and brand awareness.
  • Develop compelling content and marketing assets, including messaging frameworks, thought leadership, media advertising, sales enablement materials, and digital assets.
  • Support reseller sales teams with marketing tools, campaigns, and enablement materials.
  • Lead and scale marketing initiatives with suppliers to drive overall business growth.
  • Identify, measure, and optimize key programs to drive marketing performance and value.

Requirements

  • 5–10 years of experience in integrated, B2B omnichannel marketing.
  • Proven experience in building and managing Amazon Marketplace or similar marketplace channels
  • Strong experience with e-procurement platforms and complex B2B purchasing environments
  • Experience in cloud marketing, hands-on experience with Salesforce Account Engagement, or comparable CRM tools
  • Demonstrated success in leading ABM strategy and marketing programs in partnership with sales, within a B2B SF Environment. Experience with all segment sizes, from Enterprise to SMB.
  • Strong analytical skills to measure campaign performance, identify insights, and optimize strategies.
  • In-dept understanding of marketing technologies (automation platforms ex. Salesforce Account Engagement, AM tools, analytics, CRM) and willingness to adopt new technologies.
  • Strong project management skills with the ability to manage multiple initiatives simultaneously
  • Experience in SEO content strategy and strong communication skills, with the ability to tell clear and compelling stories.
  • Forward-thinking and continuously seeking ways to improve and innovate. Entrepreneurial, adaptable, and comfortable building new programs from the ground up.
  • Deep understanding of B2B customer needs in Canada market and ability to translate them into effective marketing campaigns. Experience in industrial or distribution industry is a strong asset.
  • Highly collaborative and comfortable working cross-functionally
  • Experience working with suppliers, resellers, or channel partners is a strong asset
Benefits
  • EEO/AA Statement Global Industrial provides equal employment opportunities to all employee and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absences, compensation and training.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
ecommerce growth initiativesAmazon Marketplace managementaccount-based marketing (ABM)email marketingSMS marketingdata analyticsSEO content strategymarketing campaign managementproject managementB2B marketing
Soft skills
strong analytical skillscommunication skillscollaborationadaptabilityentrepreneurial mindsetleadershipcreativityproblem-solvingcustomer-centric approachstrategic thinking