Glartek

Head of Marketing

Glartek

full-time

Posted on:

Location Type: Hybrid

Location: Leiria • Portugal

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Job Level

Lead

Tech Stack

Go

About the role

  • Define positioning and global Go-to-Market strategy for direct and partner channels;
  • Translate complex features into simple, value-driven stories that resonate with EHS leaders;
  • Oversee offline and digital content and calendar that prioritizes lead generating and moves prospects through the funnel;
  • Own the pipeline. Lead SEO, SEM, and social strategies to drive high-quality leads;
  • Empower our sales team with tools and processes needed to win complex, multi-stakeholder deals;
  • Create "Marketing-in-a-Box" kits for partners (distributors/consultants) to ensure they can market Glartek as effectively as our internal team;
  • Build "battlecards" for the sales team that highlight Glartek’s unique advantages against specific competitors;
  • Lead the strategy for own events and trade shows, webinars, and customer events, ensuring clear lead-capture and sales follow-up;
  • Position Glartek as a EHS "Category Leader" with industry media and analysts like Verdantix;
  • Act as the guardian of the Glartek brand and corporate identity, ensuring a consistent voice and visual identity across internal and external materials;
  • Establish an internal communication framework so every employee - from Engineering to Sales - understands our mission and can act as a brand ambassador;
  • Mentor and grow a team of marketing specialists, fostering a culture of experimentation and data.

Requirements

  • 4+ years of experience in B2B SaaS or Industrial Tech marketing;
  • Proven track record of building and leading high-performing Marketing teams in dynamic, growth-oriented environments;
  • Understanding of the EHS market landscape and customer pain points;
  • Excellent verbal and written communications skills;
  • Ability to multi-task, prioritize, and manage time effectively;
  • Highly motivated, resilient, adaptable, creative, and, amongst all, results-driven person;
  • Possesses an energetic, outgoing, and friendly demeanor;
  • Strong listening, presentation and sales skills;
  • Persuasive and goal-oriented person;
  • Excellent leadership and negotiation skills;
  • BSc degree in Business Administration, Marketing, Industrial Engineering or equivalent is a plus;
  • Fluent in Portuguese & English. Fluent in another European language is a plus;
  • Available to travel: 5 to 10% of the time.
Benefits
  • Relaxed Culture & Flat Hierarchy: We foster an open and collaborative environment;
  • 25 Vacation Days: including a special day off to celebrate your birthday, an extra day around Christmas and New Year’s;
  • Stock Options: Own a piece of our success;
  • Health, dental and vision insurance: Comprehensive coverage starting after one year;
  • Meal Allowance;
  • Learning & Development: 5 exclusive days per year for company-paid training and company library with a selection of technical books;
  • Team Buildings: Regular events to strengthen our community including an annual hackathon (with rewards);
  • Flexible holidays and working hours;
  • Hybrid work (we require new hires to spend at least 3 full days per week in the Lisbon or Leiria office);
  • Free coffee and refreshments in our offices;
  • Your preferred IT setup (Mac or PC) and any required devices for your work;
  • Home Office Setup: We'll provide what you need to work comfortably from home;
  • Annual Bonus: Receive up to two additional salaries each year;
  • Referral Program: Earn €250 for every successful referral;
  • No agencies. We do not accept CVs from 3rd parties.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingSaaS marketingSEOSEMlead generationcontent marketingevent marketingdata analysispipeline managementbrand management
Soft Skills
communication skillsleadershipnegotiation skillstime managementmulti-taskingcreativityadaptabilitypersuasivenessteam mentoringresults-driven
Certifications
BSc in Business AdministrationBSc in MarketingBSc in Industrial Engineering