Glanbia

Senior Customer Strategy Manager

Glanbia

full-time

Posted on:

Location Type: Hybrid

Location: Dublin • Ireland

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Job Level

Senior

Tech Stack

Tableau

About the role

  • Lead the design of Customer Strategy for Continental Europe, including:
  • Leading the development of the one commercial plan for GPN continental Europe, that combines the needs of brand, channels customers and GPN’s short and long term market share and financial goals.
  • Develop a deep understanding of the short and long term ROI of all customer investment drivers over time to optimise ongoing.
  • Lead the development of best in class trade terms architecture and constantly seek to optimise to minimise exposure and improve the ROI of all investments.
  • Link trade investment to strategic priorities using more for more performance principles.
  • Pan CE Channel Strategy Design; championing channel & product differentiation.
  • Price Pack Architecture (PPA) design– by channel & geography, ensuring consistency of pricing and role of pack
  • Defining the pricing & promotion strategy for the CE region- define for the CE region, deploy to markets, supported by floor price minimums (FPMs) and exception process
  • Pricing Governance – Monitoring & reporting pricing evolution in the markets. (FPMs) enforcement
  • Promotion Effectiveness – ROI, depth/frequency, central guardrails/ governance
  • Portfolio & Mix Management – margin accretive, defend the base, innovation
  • Analyzes market trends, competition, and consumer behavior in order to make sound decisions and identify market opportunities
  • Implement best practices for, data management, and reporting across commercial functions.
  • Establish the ecosystem to track progress & report back to the business.
  • Develop an external selling toolkit for the commercial team.
  • Team Development- coach and develop the commercial team, providing guidance and to ensure continue development of the commercial function, acting as a role model within the wider sales team, fostering a high-performance culture.
  • Lead the development of annual and long-term market strategies that drive category growth and brand performance.
  • Work closely with marketing, sales, and finance teams to create aligned business plans and strategies.
  • Partner with sales teams to create and execute channel strategies that drive market penetration and revenue growth.
  • Monitor and evaluate the effectiveness of trade marketing initiatives, making adjustments as necessary.
  • Act as a central point of coordination between sales, marketing, supply chain, and finance teams to ensure seamless execution of commercial strategies.
  • Lead, coaches, supports, and develops RGM manager.

Requirements

  • Minimum of 8 years of relevant RGM experience (promo strategy, price pack architecture and channel strategy design and implementation)
  • Ideally with FMCG experience
  • Ability to demonstrate capability of establishing or leading a new function
  • Strong understanding of end to end commercial FMCG sales processes, channel & portfolio strategy, RGM levers and strategy design, and performance analytics
  • Experience of multi-functional collaboration across regions, ideally with experience across Continental European markets
  • Excellent analytical and strategic thinking skills
  • Strong leadership and team management capabilities
  • Exceptional communication and interpersonal skills, with the ability to influence and collaborate at all levels
  • Possesses pronounced strategic-conceptual and analytical skills, solid knowledge in data analysis and interpretation for deriving insights for strategic decisions; able to develop and implement effective solution approaches and concepts for complex challenges
  • Proficiency in data analysis tools and software (e.g., Excel, Tableau, Nielsen, Circana, Power BI etc.)
  • Ability to thrive in a fast-paced, dynamic environment
  • Fluent English (spoken and written) and ideally one other European language.
Benefits
  • Competitive compensation package including staff discounts
  • Generous family leave policy
  • Health & dental plan

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
RGM experiencepromo strategyprice pack architecturechannel strategy designperformance analyticsdata analysismarket strategy developmenttrade marketingportfolio managementcommercial planning
Soft skills
leadershipteam managementanalytical thinkingstrategic thinkingcommunicationinterpersonal skillsinfluencingcollaborationcoachingproblem-solving