Founding Growth & Marketing Lead

Glacis

full-time

Posted on:

Location Type: Remote

Location: Vietnam

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Job Level

Senior

Tech Stack

ERP

About the role

  • Own the full-funnel demand generation engine from awareness to sales-qualified pipeline. Drive qualified demo requests from our ICPs. Build, test, and optimize campaigns that consistently deliver measurable pipeline growth.
  • Own the content strategy in collaboration with our content team. Define themes, messaging, and formats that resonate with supply chain leaders. Guide the creation and distribution of practical, jargon-free content including white papers, LinkedIn thought leadership, case studies, and frameworks that educates buyers on AI adoption and drives inbound interest.
  • Build a rigorous testing and reporting framework to measure marketing performance. Run A/B tests across messaging, channels, and campaigns, and track key metrics such as cost per demo, conversion rates, and campaign ROI. Use data to double down on what works and continuously improve growth performance.
  • Own end-to-end LinkedIn advertising strategy, including audience segmentation, budget allocation, creative development, A/B testing, and performance optimization. Manage campaigns across key buyer segments to maximize ROI and pipeline contribution.
  • Work closely with sales to ensure marketing efforts translate into pipeline. Align on target account lists, build nurture sequences and messaging that convert leads into conversations, and create sales enablement materials. Maintain a tight feedback loop from buyer conversations to refine our ICP, identify common pain points, and continuously improve how we communicate Glacis’ value.
  • Maintain sharp, differentiated messaging across all touchpoints. Conduct ongoing competitive intelligence, refine positioning for different buyer personas, and ensure every piece of content communicates clear business value.

Requirements

  • 5–10 years of experience in B2B growth or marketing
  • Experience in enterprise or mid-market SaaS with longer sales cycles (3–12 months), selling to VP- or Director-level North American and European buyers.
  • Have worked in a SaaS startup or high-growth tech company (under 250 employees; experience in earlier-stage environments is a strong plus).
  • Demonstrated experience launching and growing a net-new channel or playbook from scratch (e.g., LinkedIn presence, podcast, conference strategy, content engine).
  • Experience in AI, supply chain, ERP, logistics, or adjacent enterprise technology is a strong advantage but not a requirement.
Benefits
  • High Ownership & Real Impact: Shape critical solutions used by global enterprises, directly influence logistics performance at scale.
  • Entrepreneurial Growth: Ideal stepping stone if you've considered founding your own company - learn firsthand from seasoned entrepreneurs and ex-Googlers.
  • Learn Fast in Enterprise B2B: Deep exposure to supply chain, logistics, and AI; you’ll learn how to communicate complex operational problems and solutions.
  • Foundational Team: Join at an early stage, contribute directly to company-building, and share the journey of rapid scaling.
  • Mission-Driven Culture: Fast-paced, ambitious environment with collaborative colleagues committed to delivering meaningful, impactful technology.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationcampaign optimizationA/B testingcontent strategyperformance measurementpipeline growthaudience segmentationsales enablementdata analysisROI tracking
Soft Skills
collaborationcommunicationstrategic thinkingcreativityfeedback managementcompetitive intelligencemessaging differentiationleadershipproblem-solvingadaptability