GiveDirectly

Social Media Manager

GiveDirectly

full-time

Posted on:

Location Type: Remote

Location: Kenya

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Salary

💰 $61,900 - $94,700 per year

About the role

  • Lead GiveDirectly’s social media strategy and posting calendar across all major platforms
  • Build and refine a repeatable social playbook & templates that balances storytelling, education, and credibility.
  • Define goals for each channel and measurement framework.
  • Create and edit content (posts, visuals, short videos) that highlight GiveDirectly’s programs, research, and impact.
  • Collaborate with Communications, Research, and Program teams to translate data and stories into compelling, public-facing content.
  • Manage publishing cadence, community engagement, and platform optimization.
  • Guide tone, messaging, and publishing style for each account, ensuring consistency without homogenizing.
  • Ensure all channels move in harmony during product launches, campaigns, and announcements.
  • Stay ahead of platform updates, algorithm shifts, and emerging content formats.
  • Proactively suggest new ideas, tests, and experiments.
  • Capitalize on relevant trends while ensuring all content aligns with brand guidelines and messaging priorities.
  • Identify, approach, and negotiate agreements with highly aligned and impactful content creators for paid collaborations, building a network to activate during rapid-onset emergency responses.
  • Track KPIs across channels (reach, engagement, follower growth, traffic, retention, and authority signals).
  • Understand what positive, meaningful engagement looks like, not just vanity metrics.
  • Monitor social chatter and sentiment; escalate when needed.
  • Provide periodic reporting with clear insights and recommendations.

Requirements

  • 3+ years of proven ability to grow social media presence for a brand, content creator, or public figures with larger engagement than GiveDirectly.
  • Strong writing and editing skills, with a clear, confident, and empathetic voice.
  • Experience with content design or light video editing tools (Canva, CapCut, Adobe Suite).
  • Demonstrated ability to turn complex or technical topics into clear, engaging content.
  • Strong project management skills and ability to prioritize, manage multiple workstreams, and deliver on time.
  • Strong strategic thinking, you know how to build a cohesive brand across multiple channels.
  • Deep understanding of social algorithms, audience behavior, and content performance.
  • Comfort with social analytics tools (ex. Meta Suite, Sprout, Later, Hootsuite).
  • Deep alignment with GiveDirectly’s values and mission.
Benefits
  • A positive and supportive team with opportunities for advancement
  • A demonstrated commitment to helping all staff develop and grow
  • A competitive salary, including bonus
  • A robust health benefits plan (exact details will vary by country)
  • Flexible paid time off
  • Allowances for desk set-up and learning and development
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media strategycontent creationcontent editingproject managementstrategic thinkingsocial algorithmsaudience behaviorcontent performanceKPI trackingengagement metrics
Soft Skills
writing skillsediting skillsempathetic communicationprioritizationtime managementcollaborationcreativitynegotiationinsight generationadaptability